‘€œChange is inevitable – except from a vending machine.’€
– Robert C. Gallagher
Many changes happen this time of year – the weather gets warmer, flowers bloom, people start their outdoor activities, and baseball begins. The OOH industry is changing constantly, and so is DOmedia.
DOmedia welcomes 10 new media sellers to the largest marketplace for traditional, alternative, and digital out-of-home media. Our newest additions include traditional, digital and mobile bulletins, transit media, digital video ad networks, Pay Per Click advertising, and social media mobile apps. From the traditional to the most groundbreaking strategy, you can find the media opportunities to make your next campaign a success through DOmedia.
Click any company name below to view their Company Profile on DOmedia and Request a Quote.
Outdoor Advertising Revenue - source: OAAA
Out of home advertising revenues grew 4 percent in 2011 to $6.4 billion, according to the Outdoor Advertising Association.
Out of home (OOH) advertising outpaced the overall advertising ad industry, which grew at a meager 1.5% in 2011.
The top 3 industries spending dollars in out of home were:
It would be difficult for any large company, let alone a $54 billion tech company, to enter the digital signage space without making a splash.
There’s no doubt that Intel has its eye on the Digital OOH prize. Whether they choose to operate as a ‘branded ingredient’ for hardware companies, or embed themselves elsewhere in the value-chain, one thing is certain.. Intel wants to play, they want to play with winners, and they want to grow their way into a dominant market position…
The Digital Signage Twitterverse was abuzz at DSE 2012.
Although tweet-volume was down a bit from last year, the explosion of integrated screens on the show floor made for a rich social experience for attendees and exhibitors. It seemed like every booth had a live-stream. During one 5 minute span I was able to immortalize my twitter handle on a half-dozen unique displays.
Personal vanity aside (for a moment!).. this is a clear signal that network operators, software, and content-providers are recognizing and harnessing the power of social.
