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Pixels, Pixels Everywhere: DSE 2012

by DOmedia on March 15, 2012 in Digital signage, DOOH, Events with No comments

The digital signage expo – held March 6-9 in Las Vegas – surely lived up to its name. With nearly 100 exhibitors – including pixel-pushing giants such as NEC, LG, Sony, Panasonic, and Samsung – there was a massive amount of displays on, well, display.

Digital screens continue to get larger, sharper, and more vivid each year.. but they are also getting more interactive, adding more dimensions, and becoming true windows into our digital world.

DSE participants are certainly hocking their shovel-ready technologies, but they are also there to earn mindshare by drawing attention to the innovative products in the pipeline.

Here are a handful of technologies to keep your eye on: Continue reading →

How to Create Interactive Media Maps with DOmedia (Video)

by DOmedia on March 9, 2012 in Out-of-home advertising, Technology, Videos with No comments

As a media buyer, one thing that takes a lot of time is viewing vendor locations. With DOmedia, in just a few clicks you can view media inventory locations to help you create a media plan, or pinpoint highly targeted media for your campaign.

After searching the map for inventory, you can request a quote from the media vendor or send them an RFP to help you execute your media campaigns.

Mapping is free for approved agencies and advertisers on DOmedia. Sign up for free at www.domedia.com/signup.jsp or request a demo.

Request Demo

Rich Langdale pitches DOmedia at OnMedia NYC 2012

by DOmedia on March 9, 2012 in Events with No comments

Check out Rich Langdale, CEO of DOmedia and Managing Partner of NCT Ventures, pitching DOmedia at the AlwaysOn OnMedia Conference in New York City.

If you want to learn more about how DOmedia is simplifying the way media is bought and sold, contact theteam@domedia.com or do a free out of home media search here.

Welcoming 5 New Media Vendors for Your Ad Campaign

by DOmedia on March 5, 2012 in New OOH Media Sellers with No comments

DOmedia is happy to welcome the addition of 5 new media vendors to the largest marketplace of traditional and alternative out-of-home media. This week’s additions include traditional billboard companies, Dpb networks, media audit services, ad technology enabling body tracking and gesture recognition, and major event sponsorship opportunities. These companies offer their services in a wide array of venues across the US and are ready to execute your next campaign through multiple channels.

Click any company name below to view their Company Profile on DOmedia and Request a Quote.

Continue reading →

A Look Ahead for Out-of-Home Advertising

by DOmedia on February 28, 2012 in Out-of-home advertising, Trends with No comments

Outdoor advertising is one of those industries that one could say never changes, or is constantly changing. On one hand, it is always the same. Local business is the biggest chunk of revenue for us. Static billboards are still just as impactful today as they ever were. They still break through the clutter by demanding the attention of a captive audience. The out of home medium is still one of the most cost effective ways to reach your target audience.

On the other hand, the industry has seemed to have changed quite a bit in the last few years. Some of the biggest industry transformations have been measurement, technology, and creative elements allowing for customer interaction. When looking ahead at what the industry has to look forward to in 2012, one thing is certain – there will be some trends to watch.