MediaPost’s mention of the Telmar / DOmedia alliance:
Telmar, DOmedia Partner for Media Buying
by Erik Sass
MediaPost Digital Outsider
A number of companies are using technology to make media buying and planning easier through online interfaces and increased automation in areas like verification and invoicing. This week Telmar Group, which provides advertising media information software and services, revealed that it has formed an alliance with DOmedia, which operates an out-of-home advertising marketplace, with the goal of enabling Telmar agency clients to execute media buys using DOmedia’s agency software. At the same time, DOmedia agency clients will gain access to Telmar’s planning analytics for out-of-home campaigns.
Through the new partnership, all plans and RFPs generated through the connection can be completed through the new platform, or via third-party services including authorized buying exchanges, ad servers and financial systems. All functions are compatible with Telmar’s ‘€œMediaVision’€ platform, and indeed, out-of-home is just the first in a series of media the partners will offer. Telmar and DOmedia plan to introduced a similarly streamlined planning and buying process for other media in the not-too-distant future.
Learn More About Telmar & DOmedia
DOmedia’s out-of-home advertising marketplace is the largest database of OOH vendors in the U.S. While many billboard companies are household names, there are hundreds of other innovative vendors that are pushing the industry forward. We highlight some of those vendors in our Media Vendor Spotlight series. Today, we focus on a leader in Digital Place-Based advertising: 
TouchTunes was founded in 1998 and is lead by Sue Danaher, a pioneer in cable and out-of-home companies since 1990. CEO Ross Honey led Microsoft XBOX into prominence and is now moving TouchTunes to become a more data-driven organization. TouchTunes uses data and digital technology to improve the music experience in drinking & dining establishments by modernizing the way consumers select and share their favorite songs. As an OOH vendor, they help advertisers connect with young adults aged 21-34. 
