DOmedia

theBITE To Serve Up US Open Coverage from the Tennis Channel

by DOmedia on August 24, 2011 in DOOH with No comments

indoorDIRECT and Tennis Channel have announced an agreement to air Tennis Channel’s coverage of the 2011 US Open on indoorDIRECT’s, in-store television show, ‘€œtheBITE’€, reaching 150 million consumers annually in the nation’s top quick-service restaurants.

Each day during the US Open, August 29th ‘€“ September 11, ‘€œtheBITE’€ will feature news and daily highlights from the US Open. The entire first week of the US Open coverage on ‘€œtheBITE’€ will be aired with exclusive Tennis Channel branding and messaging throughout the day.

‘€œWe are thrilled to be able to generate a high level of awareness for the Tennis Channel’s coverage of the US Open by creating an integrated theme week’€, says Jonna Birgans, Vice President of Strategic Alliances at indoorDIRECT. ‘€œTheme Weeks are a way for special events, such as the US Open, to be featured prominently within our programming and our viewers love to keep up with bigsporting events like the US Open.’€

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Product Spotlight: Digital Traditional Outdoor Media

by DOmedia on August 8, 2011 in Billboards, Digital signage, DOOH, Product Spotlight with No comments

Traditional outdoor companies have been bringing the digital element to their products for years. The same benefits that advertisers enjoy with digital place-based products – such as shorter turn-around times and lower production costs, are available with traditional media like billboards, bus shelters, newsstands and transit.

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Use of Live Advertising on Digital Billboards

by DOmedia on August 5, 2011 in DOOH with No comments

MediaLife posted a couple of examples of advertisers taking advantage of the greatest advantage of digital out-of-home and digital place-based media – the ability to create live, customized messaging.

Two simple, yet non-traditional examples were from a local radio station in Louisville displaying currently playing songs on a digital billboard asking passers-by to tune in, and secondly the Turner Networks posting up-to-the minute scores from the NCAA men’s basketball games.

As advertisers start experimenting with the power of digital media, expect to see more creative executions like this – perhaps even your face on a four story digital screen in times square!

Read the MediaLife article here: ‘Say, Looks like they’re playing our song’ Billboard streams titles of songs being played by a radio station.

DOmedia’s Picks For the Most Newsworthy Content

by DOmedia on August 3, 2011 in News, Trends with No comments

Top 5

This past month was digital heavy. Susan Danaher explained how the digital place-based industry can move forward together, DOmedia broke 500 media sellers searchable in the largest OOH Marketplace, Digital Signage Today released an eye-catching DOOH InfoGraphic, and indoorDIRECT bagged the Taco Bell deal. See our our top news picks from the last month (ish).

1. Susan Danaher Explains What It Will Take to Move Industry Forward
DOmedia Blog – July 5, 2011

Sue Danaher, President of the Digital Place-based Advertising Association (DPAA) explains what it will take for the industry to move forward. Standardization, creative execution, increasing awareness and accountable measurement are just a few of the topics covered in this post by the industry veteran.

2. DOmedia Marketplace Exceeds 500 Media Sellers
DOmedia Blog – July 12, 2011

DOmedia welcomes the latest companies that joined the largest out-of-home media marketplace in the industry. With over 500 media providers listing their media in the DOmedia Marketplace, it is safe to say, if it’s out there, it’s in here!

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OAAA Says Stand Up and Be Counted

by DOmedia on August 1, 2011 in Out-of-home advertising with No comments

Stephen Freitas, Chief Marketing Officer for OAAA, explains why it is imperative for all media sellers in the outdoor industry to provide accurate data to the three reporting agencies. Continue reading →