DOmedia would like to welcome the following companies to the largest out-of-home media marketplace in the industry. With over 500 media providers listing their media in the DOmedia Marketplace it is safe to say, if it’s out there, it’s in here! These new media companies present fresh retail locations and creative formats that give media planners and buyers a reason to be excited about what’s next in OOH.
Major Brands Chevy, Anheuser-Busch Use Engaging OOH Advertising in Phoenix
Back in February, we covered the beginnings of the Legends Entertainment District in downtown Phoenix, Arizona. The district has now secured top brands Anheuser-Busch, APS, Chevy, Fox Sports and Fry’s Food Stores as advertising partners.
The district is a partnership formed between the Arizona Diamondbacks and Phoenix Suns and holds a variety of games, shows and events in and around Chase Field and US Airways Center. For the first time ever, advertisers have an opportunity to use out-of-home and digital out-of-home advertising to reach the area’s 5.3 million annual visitors.
See below for the official press release for details on the advertising partnership and how the Legends Entertainment District is using a combination of full-motion digital screen technology, custom electric signage and super graphic static billboards to attract the biggest brands in advertising. Continue reading →
DPAA’s Susan Danaher Explains What It Will Take to Move Industry Forward
Sue Danaher, President of the Digital Place-based Advertising Association (DPAA) explains what it will take for the industry to move forward. Standardization, creative execution, increasing awareness and accountable measurement are just a few of the topics covered in this post by the industry veteran. If you are thinking of incorporating digital place-based media in your next campaign, dust off your notebook and take notes from this industry leader. Continue reading →
Taco Bell and indoorDirect Create Largest Restaurant Network to Reach 48 Million Monthly Viewers
indoorDIRECT announced it is installing the largest in-store restaurant entertainment network in the country in all 5,600 Taco Bell locations by 2015. Advertisers will have the opportunity to reach 48 million Taco Bell customers each month on indoorDIRECT’s Point of Sale Network (no audio) and Dining Room Network (42 inch tv screens with audio). The company is also supporting free Wi-Fi in the restaurants.
Big news for the digital place-based advertising industry. Expect to see more quick-serve and fast casual restaurant chains falling in line to install digital place-based signage to create engaging experiences for customers, drive sales and tap into national advertising budgets.
See more for the official press release:
DOOH InfoGraphic: It’s All Around Us
I’m loving this DOOH InfoGraphic by Digital Signage Today. I printed one out and put it on my wall at work!
This infographic shows how strategically placed Digital Place-based Advertising Screens and Digital Out of Home Signage can be used to target the consumer in the various venues she visits throughout the day – while in transit, at work, shopping, running errands or socializing.
The growth of the Digital Place-based advertising medium is projected to grow rapidly this year at 16.7% (revenue) and its time agencies and advertisers embrace the medium in the same way they have done with online and now interactive mobile advertising.
![Digital Signage: It's all around us [Infographic]](http://www.digitalsignagetoday.com/images/digital_signage_how_it_effects_our_everyday_lives.png)
Digital Signage: It’s all around us [Infographic] compliments of DigitalSignageToday.com
How can you advertise on Digital Place-based networks in these venues?
Use DOfind, the digital place-based industry’s most powerful search tool, to search by venue, media category, audience demographics and geographic proximity to pinpoint media sellers and screens in your area.
