Now you can become a part of the DOmedia family by joining our Facebook group! Here you can find upcoming events, contact info, important links, and recent news (to name a few).
http://www.facebook.com/home.php#/group.php?gid=47174161854
Prefer Tweets? You can also receive updates and information even faster by following us on Twitter!
We’ll see you there!
It’s that time of year again: media savants from around the country come together for the 4A’s conference and tradeshow. This year, the conference’€”which will be held in New Orleans from March 4-6’€”is focused around today’s most challenging aspect of the media landscape: the consumer.
And the best part of it all: DOmedia is joining the fun and bringing with us a little excitement of our own! Introducing the DOmedia game, where attendees can win amazing prizes like 8G iPod Touches and iPod Shuffles just by stopping by the booth! Your mission: to collect as many game pieces as possible and drop them in the prize bowl in the DOmedia booth (Booth number 709, 711) by 6:30 on Thursday.
Attendees can collect tickets by:
Opening their mail! Many conference attendees received an official DOmedia travel wallet in the mail, complete with the first game piece.
Spotting the DOmedia rep in the Hilton Riverside conference area between 2:00 and 4:00 PM on Wednesday.
Simply visiting the booth and taking the DOmedia website for a test drive’€”Good for 3 tickets!
Picking up a DOmedia button at our booth and wearing it throughout the show’€”We’ll randomly select button-wearers and reward them with another game piece!
Following us on Twitter (@domedia) when we announce even MORE ways to win!
Winning numbers will be announced on Thursday at 6:45 via Twitter and in our booth. Just stop by before 7:00 PM to claim your prize!
What DO you have to lose?
For many, last weekend marked the most romantic day of the year’€”Valentine’s Day. For others, however, the weekend of Friday the 13th held a day surrounded by superstition and fear’€”F.E.A.R. 2 to be exact.
‘€œF.E.A.R. 2: Project Origin,’€ the newest computer game from Warner Bros. with a horror theme, launched its new London promotion on Friday the 13th using the very symbol for bad luck’€”black cats. While most people avoid black cats crossing their paths, it was nearly impossible in the streets of London on the day known for its superstition. The little feline billboards were dressed in miniature clothing adorned with advertising for the game and then set loose to wreak havoc through the city. And according to Charlene Allen, a Warner Bros. spokesperson, Brits actually seek out signs of bad luck on Friday the 13th, making the promotion that much more effective.
The ‘€œF.E.A.R.’€ kitty clothes were being sold through Warner Bros. for fashionable cats across the country, but have unfortunately sold out.
Australia’s Outdoor Media Association has launched a creative outdoor campaign–for a contest rewarding creative outdoor campaigns. The newly created contest, called The Outdoor Awards, will judge the year’s best outdoor advertisements across 11 categories.
Every year, the best creative work will win a prize valued at $10,000. This year, however, the association is striving to show the effectiveness of outdoor advertising by producing the prize in the form of a billboard’€”covered in 10,000 $1 scratch-off lottery tickets! The billboard, which is heavily guarded 24 hours a day (so don’t even think about it!), is located on the side of a Sydney road where 100,000 cars pass every day.
The launch of The Outdoor Awards campaign actually began in October when OMA utilized yet another OOH medium. For 40 days, a mobile billboard truck was driven over 10,000 km in Australia. The message displayed on the truck was simple and to the point: ‘€œTHE OUTDOOR AWARDS ARE COMING’€.
With their lone billboard, OMA is raising national awareness of the contest, showing the effectiveness of a creative outdoor ad, and presenting the actual prize to a large-scale audience. Talk about killing two birds with one stone . . .
Oh, and good luck to the winner. May your incredible, award-winning creativity aid you in scratching off 10,000 individual lottery tickets before reaching insanity. I hope you have a lot of pennies . . .
Nothing else can put a smile on your face quite like a mob flash dance made of several hundred strangers when you’re least expecting it. On January 15th, London’s Liverpool Street Station was transformed into a massive dance floor thanks to T-Mobile.
The tagline, ‘€œLife’s for Sharing,’€ is exactly how you feel after watching the YouTube video that was shot with hidden cameras. What begins with a handful of people quickly molds into an entire train station gettin’ down (grandmas and mohawk rockers alike) to the upbeat music blaring overhead. Intrigued onlookers’€”no doubt questioning their sanity’€”filmed the whole event via cell phones to later share with family and friends.
Kudos to T-Mobile, and agency Saatchi & Saatchi, for giving us something to laugh at and talk about . . . which was probably the point. I also love that they thought outside the silos (is it online . . . guerrilla . . . out of home?) and instead focused on building a connection between the experience and the brand, using all the relevant tools at their disposal.
Although many people are criticizing T-Mobile and Saatchi & Saatchi for using regurgitated material, I say anything that brings huge numbers of people together in a way that makes us all feel good just by watching it is a success. After all, the very message here is that T-Mobile makes it possible for you to share any meaningful moment with the people that matter most.
