All posts tagged DOOH

Envision Solar Launches Digital Out-of-Home Advertising on Environmentally Friendly Solar Recharging Ports for Electric Cars

Envision Solar, EV ARCEnvision Solar is a leading renewable energy company based in San Diego, California.  The company offers advanced, high quality solar energy products, including the unique and patent pending “EV ARC” (Electric Vehicle Autonomous Renewable Charger). The EV ARC is a fully autonomous and fully mobile Electric Vehicle Charging station.

Envision Solar recently announced that they will begin supporting digital out-of-home (DOOH) advertising with the deployment of its EV ARC Digital Platform. The maiden campaign is to be run at the Kearny Mesa FIAT in San Diego, a leading retailer of FIAT vehicles. Continue reading →


OOH Innovation at 2013 Ignite OAAA/TAB Conference

Last week, like many of you, I attended the 2013 Ignite OAAA/TAB Conference in Los Angeles. I probably saw some of you at the tradeshow, workshops, general sessions or receptions. The conference was very well attended, in fact one of the best attended in recent years, and there was a buzz of excitement and enthusiasm about the direction the OOH advertising industry is moving.

The presenters and panels shared and discussed some great information, and whether you buy or sell digital, alternative, or traditional OOH media, there was relevant information for everyone. One main theme that seemed to keep appearing was Innovation. Continue reading →


Life Time Fitness Media in the DOmedia Company Spotlight

Life Time Fitness MediaLife Time Fitness Media has launched two new networks that will span across more than 40 states and generate further viewership from the hard to reach, highly desirable college student and health minded audiences. The new additions of the College Network and Healthy Lifestyle Media Network will provide companies national and regional coverage through four integrated media platforms: full motion sight and sound TV, Digital Signage, Static posters, and sampling. “No other media company offers a combination of these mediums across an entire network in this many states,” stated Thomas Link, vice president of Life Time Fitness Media. “No other media company offers access to both of these attractive audiences, managed by just one company,” continued Link.

Because of the new Healthy Lifestyle Network, companies can now advertise their brands and products in fitness centers that garner over 200,000,000 visits annually. While the new network can vaunt its access to 400 fitness centers in 45 states, it can also pride itself for obtaining a direct relationship with affluent consumers in the country’s largest markets. High traffic associated with an upscale audience constitutes a great media buy.

Life Time Fitness MediaThe College Network is a new network that secures a relationship with a distinct source of consumers: college students. By producing a media program across the College Network in 100 colleges and universities across the country, Life Time Fitness Media has developed a way for advertisers to create a constant connection with current and future spenders. As incoming students try to avoid the freshman fifteen, companies and brands can market their products designed for one of the country’s most influential buying powers.

Full motion televisions and digital signage present content tailored for these new, distinct networks. Students will be able to view school updates and athletics schedules while absorbing digital ads. Members at our fitness centers improve their workouts by watching music videos, club news, and schedules for group fitness classes; intermediately, companies promote their brand ads, custom content or sponsored content.

Life Time Fitness MediaTheir original network, the continuously growing Life Time Fitness Media Network, has established itself as the leading innovative media outlet that presents the most extensive integration and experiential advertising of any media network. A number of companies have experienced success while taking advantage of Life Time Fitness Network’s resources. Motorola’s S10, for example, witnessed a sales increase of 70% during their program that utilized platforms like in-club posters, in-club digital signage, and on-site product trial.

All of the Life Time Fitness Media networks are Arbitron audited and companies receive detailed reports that reflect the proof of performance.


June’s Newest Out-of-Home Vendors on DOmedia

DOmedia has recently added seven out-of-home media vendors to the largest marketplace of traditional, digital, and alternative out-of-home media during the month of June.  These vendors offer a variety of media ranging from permanent / digital billboards to and sponsorship opportunities in a variety of venues. From the road, to the travel plaza, and the retail store to the contractor showroom, these networks are prepared to reach your customers wherever they drive, shop, or work. Read more to learn about each new media vendor and view their DOmedia profile to request a free quote today.

Click any company name below to view their Company Profile on DOmedia and Request a Quote.

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10 New Media Sellers Available for Your Next Campaign

DOmedia welcomes 10 new media sellers to the largest marketplace for traditional, alternative, and  digital out-of-home media. Our newest additions include traditional, digital and mobile bulletins, transit media, digital video ad networks, Pay Per Click advertising, and social media mobile apps. From the traditional to the most groundbreaking strategy, you can find the media opportunities to make your next campaign a success through DOmedia.

Diesel OutdoorAervaScreenreach

Click any company name below to view their Company Profile on DOmedia and Request a Quote.

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