• Entries from July 2008

    MMMMM…Oreos

    July 24th, 2008 · No Comments

    Maybe it’s because I’m in my afternoon munchy phase, when any sugar consumed at lunch is starting to wear off, but this Adrants post really caught my attention (click here to see the dunking in action). Granted, it’s a few days old, but it’s still worth sharing as a really clever way to promote an […]

    Tags: Advertising · Branding campaigns · Alternative advertising

    Follow the Money

    July 1st, 2008 · No Comments

    MediaPost Publications today reported yet another high-profile acquisition in the out-of-home industry. Private equity firm Veronis Suhler Stevenson purchased Brand Connections (a multi-channel, multi-venue OOH company) for an undisclosed sum from another PE firm, the Cypress Group. While terms of the deal were not disclosed, the company reportedly received more than 50 bids — highlighting […]

    Tags: Trends · Acquisitions