Maybe it’s because I’m in my afternoon munchy phase, when any sugar consumed at lunch is starting to wear off, but this Adrants post really caught my attention (click here to see the dunking in action). Granted, it’s a few days old, but it’s still worth sharing as a really clever way to promote an […]
Entries from July 2008
MMMMM…Oreos
July 24th, 2008 · No Comments
Tags: Advertising · Branding campaigns · Alternative advertising
Follow the Money
July 1st, 2008 · No Comments
MediaPost Publications today reported yet another high-profile acquisition in the out-of-home industry. Private equity firm Veronis Suhler Stevenson purchased Brand Connections (a multi-channel, multi-venue OOH company) for an undisclosed sum from another PE firm, the Cypress Group. While terms of the deal were not disclosed, the company reportedly received more than 50 bids — highlighting […]
Tags: Trends · Acquisitions
