Out of home advertising revenues grew 4 percent in 2011 to $6.4 billion, according to the Outdoor Advertising Association.
Out of home (OOH) advertising outpaced the overall advertising ad industry, which grew at a meager 1.5% in 2011.
The top 3 industries spending dollars in out of home were:
- Misc. Services & Amusements ($1.13 million, 11.6%↑)
- Media & Advertising ($626k, 14.5%↑)
- Retail ($537k, 2.8%↑)