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Out of Home Advertising Revenue Grows in 2011

OAAA Outdoor Advertising Revenue

Outdoor Advertising Revenue - source: OAAA

Out of home advertising revenues grew 4 percent in 2011 to $6.4 billion, according to the Outdoor Advertising Association.

Out of home (OOH) advertising outpaced the overall advertising ad industry, which grew at a meager 1.5% in 2011.

The top 3 industries spending dollars in out of home were:

  • Misc. Services & Amusements ($1.13 million, 11.6%’†‘)
  • Media & Advertising ($626k, 14.5%’†‘)
  • Retail ($537k, 2.8%’†‘)
View the OAAA release and download the 2011 Outdoor Advertising Revenue Charts prepared by Kantar Media.

This begs the question… Does slow & steady win the race?

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Ben is the Marketing Manager at DOmedia. Maintaining the look, feel, and flow of DOmedia's online presence, he is avidly engaged in the latest in out-of-home.

3 Comments on "Out of Home Advertising Revenue Grows in 2011"

  1. Jason says:

    Very interesting…

    Would love to see misc. services and amusement broken down a little more specifically…

  2. Nick Simard says:

    Ben,

    Yes, would love to see the breakdown in response to Jason’s question above.

    Secondly, I don’t understand the totals in your top 3 industries; how can all the media companies in the US only spend $626k or is that a spending average by company for all the media companies that participated in this survey?

    Thanks in advance.

  3. Ben Wallace says:

    Nick & Jason,

    I apologize, but this post was submitted by a former employee at DOmedia. I’ll do some digging to see if we can come up with the reports. If so, we will answer your questions fully!

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