Out of Home Advertising Revenue Grows in 2011

by Ben Wallace on March 20, 2012 in Out-of-home advertising, Trends with 3 Comments Tweet

Outdoor Advertising Revenue - source: OAAA

Out of home advertising revenues grew 4 percent in 2011 to $6.4 billion, according to the Outdoor Advertising Association.

Out of home (OOH) advertising outpaced the overall advertising ad industry, which grew at a meager 1.5% in 2011.

The top 3 industries spending dollars in out of home were:

• Misc. Services & Amusements ($1.13 million, 11.6%↑)
• Media & Advertising ($626k, 14.5%↑)
• Retail ($537k, 2.8%↑)

View the OAAA release and download the 2011 Outdoor Advertising Revenue Charts prepared by Kantar Media.

This begs the question… Does slow & steady win the race?

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Ben Wallace

Ben is the Marketing Manager at DOmedia. Maintaining the look, feel, and flow of DOmedia's online presence, he is avidly engaged in the latest in out-of-home.

Tagged: media spend, OAAA, Revenue

3 Comments on "Out of Home Advertising Revenue Grows in 2011"

1. Jason says:

   March 21, 2012 at 1:48 pm

   
   

   Very interesting…

   Would love to see misc. services and amusement broken down a little more specifically…
2. Nick Simard says:

   December 2, 2012 at 5:32 pm

   
   

   Ben,

   Yes, would love to see the breakdown in response to Jason’s question above.

   Secondly, I don’t understand the totals in your top 3 industries; how can all the media companies in the US only spend $626k or is that a spending average by company for all the media companies that participated in this survey?

   Thanks in advance.
3. Ben Wallace says:

   December 7, 2012 at 4:01 pm

   
   

   Nick & Jason,

   I apologize, but this post was submitted by a former employee at DOmedia. I’ll do some digging to see if we can come up with the reports. If so, we will answer your questions fully!