All posts in Technology

Submedia: Interactive displays that actually move with you

by admin on September 16, 2009 in Advertising, Alternative advertising, Out-of-home advertising, Street furniture, Technology, Trends with 1 Comment

In today’s world, ads are everywhere. To be effective and catch the eye of consumers, an ad has to bring a little something extra to the table, give people a reason to notice. Submedia’s recent campaigns for Dasani water and Coca-Cola did just that, literally stopping people in their tracks.

It’s rare to find ads that people get excited about. That’s why Submedia’s work is always so effective. They bring advertising that is fresh, innovative & entertaining. Take the Dasani and Coke campaigns, for example. Using storefronts, Submedia created 3D interactive displays that actually moved with passersby. In that way, they not only caught attention, but actually got people interacting with the ads… to the point that some were even running up and down the sidewalk. Well done, Submedia! We can’t wait to see what you do next.

Find out more about Submedia’s walking motion picture displays and more.

Out-of-Home: The Art of the Ad Industry

by admin on June 23, 2009 in Advertising, Alternative advertising, Billboards, News, Technology, Trends with No comments

Thanks, in part, to the introduction of digital signage capabilities, today’s billboards are not only more visually appealing, but consumers are now able to interact with them in a way that wasn’t possible before.

And it isn’t going unnoticed. In response, Ad Age recently introduced the first annual Art of Outdoor special report which highlights the most creative out-of-home campaigns from around the world. The report brings a whole new light to the industry, looking at OOH as artistic innovation capable of engaging mass audiences with a simple, well-chosen message & corresponding image. Simple, but effective.

Check out the recent Ad Age article, “Celebrating the Renaissance of Out-of-Home Advertising,” which includes a slide show of their top choice campaigns. I just love the Chevy Volt Concept car ad . . . talk about the “big picture.” It’s a perfect example of using a simple message and powerful image to get a point across.

DO’s in the News: Inc.com

by admin on June 23, 2009 in Advertising, Alternative advertising, DOmedia, News, Press, Technology, Trends with No comments

Earlier this month, Inc.com featured DOmedia’s Jeff Lamb in, “Online B2B Marketplaces: Should You Dive In?” Minda Zetlin’s article, which centers around the many emerging business-to-business marketplaces on the web, focuses on companies that understand the needs of the industry and reflect that understanding through their marketplace management.

The article shows how DOmedia’s marketplace connects the fragmented out-of-home advertising industry, quoting both our own Jeff Lamb as well as Massivemedia producer, Ashley Robinson.

So what sets a successful marketplace apart from the rest? Read the full article on Inc.com.

Out-of-Home Forecast is Looking Up

by admin on June 17, 2009 in Advertising, Alternative advertising, News, Technology, Trends with No comments

While it’s no secret the advertising industry as a whole has felt the repercussions of the economy this past year, a recent forecast from PricewaterhouseCoopers tells us there’s hope yet! Once again, the future is looking bright for out-of-home, especially compared to some traditional media.

While radio is expected to continue declining over the next five years, PwC is optimistic about the out-of-home industry, according to adweek.com. After a year of decline, ad spending is expected to increase in as early as 2010, with continued growth for the next three years. By 2013, PwC predicts OOH ad spending to grow to $8.2 billion at an annual rate of 2.5%.

Some of the success of the out-of-home advertising industry can be traced to its ability to incorporate new and improved technology such as digital screens and interactivity, making ads more visually appealing and engaging to consumers. Plus, with audience measurement constantly improving (TAB’s Eyes On Ratings, for example), advertisers are more likely to turn to OOH than ever before.

‘Eyes On’… The Future of Out-of-Home

by admin on June 3, 2009 in Advertising, Alternative advertising, News, Technology with 2 Comments

The out-of-home advertising industry has always struggled with an efficient ratings measurement system, relying on daily traffic numbers and assumptions about the visibility of the media. But that’s all about to change, thanks to the good people at the Traffic Audit Bureau (TAB) and the “Eyes On” measurements they’ve been working on since 2003. The new ratings, which were recently released in their first stage, will be much more precise, focusing on the actual number of people who saw an advertisement.

According to a MediaPost article, “Eyes On” combines, “auto and pedestrian traffic counts with route and destination surveys and in-person interviews.” Using the in-person interviews, TAB can then determine the likelihood that a passerby came in contact with an ad. And what’s more, the weekly TAB ratings will provide the advertiser with much sought-after demographic information on its audience.

The conversion to “Eyes On” is scheduled for this fall when the second batch of ratings are ready for the public…. a huge step for the out-of-home industry!