It would be difficult for any large company, let alone a $54 billion tech company, to enter the digital signage space without making a splash.
There’s no doubt that Intel has its eye on the Digital OOH prize. Whether they choose to operate as a ‘branded ingredient’ for hardware companies, or embed themselves elsewhere in the value-chain, one thing is certain.. Intel wants to play, they want to play with winners, and they want to grow their way into a dominant market position…
The Digital Signage Twitterverse was abuzz at DSE 2012.
Although tweet-volume was down a bit from last year, the explosion of integrated screens on the show floor made for a rich social experience for attendees and exhibitors. It seemed like every booth had a live-stream. During one 5 minute span I was able to immortalize my twitter handle on a half-dozen unique displays.
Personal vanity aside (for a moment!).. this is a clear signal that network operators, software, and content-providers are recognizing and harnessing the power of social.
The digital signage expo – held March 6-9 in Las Vegas – surely lived up to its name. With nearly 100 exhibitors – including pixel-pushing giants such as NEC, LG, Sony, Panasonic, and Samsung – there was a massive amount of displays on, well, display.
Digital screens continue to get larger, sharper, and more vivid each year.. but they are also getting more interactive, adding more dimensions, and becoming true windows into our digital world.
DSE participants are certainly hocking their shovel-ready technologies, but they are also there to earn mindshare by drawing attention to the innovative products in the pipeline.
Here are a handful of technologies to keep your eye on: Continue reading →
As a media buyer, one thing that takes a lot of time is viewing vendor locations. With DOmedia, in just a few clicks you can view media inventory locations to help you create a media plan, or pinpoint highly targeted media for your campaign.
After searching the map for inventory, you can request a quote from the media vendor or send them an RFP to help you execute your media campaigns.
Mapping is free for approved agencies and advertisers on DOmedia. Sign up for free at www.domedia.com/signup.jsp or request a demo.
Request DemoCheck out Rich Langdale, CEO of DOmedia and Managing Partner of NCT Ventures, pitching DOmedia at the AlwaysOn OnMedia Conference in New York City.
If you want to learn more about how DOmedia is simplifying the way media is bought and sold, contact theteam@domedia.com or do a free out of home media search here.
