[Ed. note: Don’t you want to reach these people?]
Two of the biggest opportunities for brand exposure on the political agenda this year are the Republican and Democratic National Conventions in August and September, respectively. This is a high stakes, high reward time for both politicians and brands to reach a powerful demographic.
Political advertising buys are focused on the measurables; Neilsen viewership reports, radio ad plays, voter households dialed, mailers delivered and above all polling and voting results. Out-of-home (OOH) advertising has become increasingly measurable, is able to reach a hyper targeted demographic and is an effective compliment to tv, print, radio and mobile campaigns.
