Archive for February, 2017

Today we announced our partnership with Strata, a leader in media buying and selling software. DOmedia will integrate our planning and buying tool with Strata’s financial platform. The system integration will help streamline the OOH buying process by sending transactions completed with DOmedia straight into agencies’ Strata systems. Strata agencies will also gain access to our media inventory, and planning and workflow tools. Harmelin Media will be one of the first agencies to take advantage of the opportunities this partnership presents.

“DOmedia’s workflow automation tools allow us to spend more time evaluating locations and building successful campaigns for clients,” said Joe Waugh, Senior Vice President at Harmelin Media.“ Connecting DOmedia with Strata will create a seamless process going from RFP through contracting, invoicing and billing.”

Strata is a national leader in media buying and selling software, with over 1,200 agencies utilizing their system. Their platforms encompass all media types, including broadcast, newspaper, outdoor and digital advertising. Integrating with Strata will provide even greater efficiency for DOmedia agencies and help OOH vendors reach a wide swathe of potential new customers. Learn more about the partnership here.

As outdoor advertising became more commercialized, the industry needed associations to advocate for its interests. This resulted in the founding the Bill Posters’ Association of North America in 1872. A few years later – out of the same necessity – the Associated Bill Posters’ Association of the US and Canada was formed in Chicago. That organization later changed its name to the Outdoor Advertising Association of America, or OAAA. The OAAA helps its members keep up with government regulations, innovations in marketing and any other questions regarding out-of-home media.

Since it was founded, 126 years ago, the OAAA has introduced both the OBIE and Out of Home Media Plan Awards, advocated for the interests of advertisers, and encouraged positive government relations with the industry. Additionally, the OAAA helps to maintain traffic safety and develops public policy. 

As a whole, the OAAA works to make advertisers’ jobs a little easier, acting as the middleman between them and the government. They also provide advertisers with useful research to improve their campaigns, as well as regularly hosting several national conferences to keep members informed and ahead of the curve.

As proud OAAA members, we look back fondly on the founding of the Bill Posters’ Association of North America. Even though the Associated Bill Posters’ Association is the organization that  became OAAA, we have to raise our glass to the organization that started it all. Here’s to another happy 145 years of great outdoor advertising.

Speaking of celebrations, DOmedia celebrated the launch of our Supply-Side Platform at last year’s OAAA conference. You can learn more about this suite of tools for media vendors here.