Welcome to the fifth entry in our series on bus advertisements. Our first several posts were on bus wrap benefits and options. Our last post went over bus interior ad options. Today, we’ll be taking a look at bus shelter advertising.
Bus shelters are generally placed in urban areas close to shops and on busy streets with high traffic. We’re so used to seeing them that we often forget that they are there for a reason. On the most basic level, bus shelters provide protection from the elements to commuters. They can offer safety and a quick respite to people coming home from work or a long day at the shops.
Due to their location and function, bus shelters are seen daily by a large number of commuters, motorists, and pedestrians. Advertising with bus shelters puts your ad right in their face, literally. Most shelters have lighting, making the ad viewable twenty-four hours a day, seven days a week. Since bus shelters are in the busiest city areas, it’s also easy to target a specific demographic.
The most common shelter option is displaying posters. Posters are sealed within a display case, making sure they’re kept dry and available for viewing no matter the type of weather. Some types of shelters have larger cases, allowing you to display an actual product or artwork inside.
Another option is to wrap the shelter in your ad. Wrapping the whole shelter in your ad is a great way to demand attention and increase reach. Anyone can see your ad from any angle.
Digital bus shelter ads are becoming more commonplace. Instead of a static poster or display, your digital screen can offer video and audio advertisements. Add a camera and a touchscreen to the mix, and now your campaign can include interactive games or augmented reality.
