Archive for September, 2017

This is the second entry in a series on subway advertisements. The first post detailed train ads and can be found here. In this entry, we’ll be looking at subway platform ads.

If you’re not going to put your ad in or on subway trains, you may want to consider placing it on the subway platform. In New York City, over 4.3 million people ride the subway system every day. That’s tremendous reach! Platform advertising also offers very high frequency as commuters are exposed to your ads potentially several times a day. These ads are great because they’re delivered to a captive audience as they wait for their train to arrive.

PLATFORM POSTERS

Platform posters go on the walls or columns of the subway platform. They’re what commuters see as they stare ahead, waiting for their trains. Increase reach and frequency by buying several posters at multiple platforms.

DIGITAL DISPLAYS

Digital displays offer entertainment to bored commuters waiting for their trains. Many digital signs are now incorporating video and sound. Some are going as far as to include some kind of interactivity or even augmented reality. If you can successfully gameify waiting, you’ve created a truly engaged potential customer base.

NEWSSTAND ADS

Many subway platforms have newsstands, which sell newspapers, snacks, and other items. You are often able to purchase poster space there. People will notice your ad as they’re searching for today’s newspaper or a bag of salty snacks. Hit them with your ad right before they make a purchase.

STAIRS

Stair ads allow you to create large eye-level “billboards” on the stairs leading to the platform from the station. They go on the risers (side part of the stairs). This means that they are never stepped on and do not create any kind of safety issue. Stair ads stand out without being a distraction.

We frequently get questions about billboard formats and sizes. The most popular question probably is, how big is a standard billboard? Today we’ll answer that by going through different billboard types and their sizes.

Bulletins
Bulletins are the big billboards you see on the sides of busy roads and expressways. Due to their size and proximity to heavy traffic, they offer large reach and impact. The standard size is 14′ height x 48′ width. They can also come in 10’ height by 40’ width and 10’6” height by 36’ width sizes.

Posters
Smaller than bulletins are posters. They’re usually placed on secondary and primary roads, including expressways and highways. Despite their smaller size, they’re still very effective ads as the people seeing them will generally pass them repeatedly on their daily commutes. The standard poster size is 10’ height by 22’ width.

Junior Posters
Even smaller than posters are junior posters. They are placed on smaller roads, sometimes on the sides of buildings. They’re generally used to increase traffic at a nearby retail store or restaurant. The standard junior poster size is 6’ height by 12’ width.

Spectaculars
Spectaculars are placed in very busy areas in top markets. They usually incorporate newer technologies, such as lighting, video, or mobile interactivity. Since they vary in purpose and shape, there is no standard size, However, they’re usually at least the size of a standard bulletin.

Digital Billboards
While traditional billboards are typically printed on vinyl or plastic, digital billboards display their images on a digital screen. Many different advertisers buy a slot on a single board. This means that the image changes every several seconds. The sizes of digital boards match the sizes of traditional boards explained above.

This blog post is the first entry in a series on subway advertising.

Subway advertising is a great way to promote your brand or business. Lots of people ride the subway, creating several opportunities to place your ad in and around stations, platforms, and trains.  In today’s blog post we are going to cover your advertising options and benefits on and in the trains themselves.

EXTERIOR SUBWAY WRAPS

Want to make a huge impact? How about wrapping your ad on a 10-car subway train? Exterior subway wraps are very similar to bus wraps. You can have your ad put on one or many train cars. Putting your wrap on subway cars allows you to target the large number of commuters that use the subway every day. Since subway systems are generally in large cities, many of these commuters are trendsetters and executives. Putting your wrap on certain subway or monorail cars that go above ground allows you to target pedestrians and motorists, as well.

INTERIOR SUBWAY SIGNAGE

Interior signage goes inside of the train car, targeting passengers. Horizontal signage can be placed on the sides of the car. Vertical signage can be placed towards the top of the car. This leaves lots of room for creativity. In New York City alone, over 4.3 million people ride the subway system every day. Be sure it’s your ad that they are staring at.

INTERIOR SUBWAY WRAPS

Not only can you wrap the outside of train cars, but you can also wrap the inside. Ceilings, walls, floors, and seats! Combining exterior wraps with interior wraps creates a giant blank canvas on which to paint with your ad content. Now you have a truly immersive experience that passengers are more likely to engage with, talk about with friends, and post to social media.

Previously, we defined and discussed the basics of place-based marketing. We also gave some examples and explained that place-based can include both traditional out-of-home media, as well as digital out-of-home media. In this post, we take a look at digital place-based or DPB.

The video below gives a succinct overview of DPB. It was made by the Digital Place Based Advertising Association. The video gives concrete examples of DPB and shows how it works in the real world, highlighting its strengths and benefits.

Please give the video below a watch. It should help you understand how DPB works, as well as give you an idea of how DPB can work for you.

When it comes to out-of-home, we are all familiar with the more traditional options. We know about billboard, street furniture, and transit options. We’re even familiar with more mainstream alternative options like street teams and projections. Beyond those, what OOH routes are available to make a really lasting impression?

If you’re searching assets on DOmedia, you can browse all of the traditional OOH options. We also have an alternative section. In the alternative section, you’ll notice that there is an Other category. Other is reserved for options that can’t be classified anywhere else. In this blog post we’ll be taking a look at some of the more interesting Other options on DOmedia.

Sand Sculptures
Many beaches tend to be high traffic areas. While water and sky advertising options are available, why not put your ad right in the sand? If you really want to turn heads, a sand sculpture can be built on the beach with your company logo on it. It’s also possible to have your ad imprinted into the sand.

Graffiti Murals
If you like the idea of billboards, but want something a little more outside the box, graffiti murals might be the right option. Artists will spray paint your ad on a billboard or an approved space. These ads stand out by blurring the line between advertisements and street art.

Rooftop Advertising
When flying in a plane, during takeoff and landing, you often find yourself looking down at the roofs below. At some point, someone saw the potential to put ads there! Rooftop ads are painted on the top of roofs and target airline passengers. Imagine them as billboards that can only be seen from above.

3D Props
3D props fall somewhere between street furniture and an art installation. These structures are placed in public places, demanding attention and creating a buzz. These are perfect if you’re looking to create a large impact in a unique way.