All posts in Out-of-home advertising

The Smarter Way to Advertise at the 2012 National Conventions

by DOmedia on March 30, 2012 in Out-of-home advertising with No comments

[Ed. note: Don’t you want to reach these people?]

Two of the biggest opportunities for brand exposure on the political agenda this year are the Republican and Democratic National Conventions in August and September, respectively. This is a high stakes, high reward time for both politicians and brands to reach a powerful demographic.

Political advertising buys are focused on the measurables; Neilsen viewership reports, radio ad plays, voter households dialed, mailers delivered and above all polling and voting results. Out-of-home (OOH) advertising has become increasingly measurable, is able to reach a hyper targeted demographic and is an effective compliment to tv, print, radio and mobile campaigns.

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Change is Inevitable: Industry Repositioning & New DOmedia Features

by DOmedia on March 30, 2012 in DOmedia, Out-of-home advertising with No comments

‘€œChange is inevitable – except from a vending machine.’€

– Robert C. Gallagher

Many changes happen this time of year – the weather gets warmer, flowers bloom, people start their outdoor activities, and baseball begins. The OOH industry is changing constantly, and so is DOmedia.

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Out of Home Advertising Revenue Grows in 2011

by DOmedia on March 20, 2012 in Out-of-home advertising, Trends with No comments

Outdoor Advertising Revenue - source: OAAA

Out of home advertising revenues grew 4 percent in 2011 to $6.4 billion, according to the Outdoor Advertising Association.

Out of home (OOH) advertising outpaced the overall advertising ad industry, which grew at a meager 1.5% in 2011.

The top 3 industries spending dollars in out of home were:

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How to Create Interactive Media Maps with DOmedia (Video)

by DOmedia on March 9, 2012 in Out-of-home advertising, Technology, Videos with No comments

As a media buyer, one thing that takes a lot of time is viewing vendor locations. With DOmedia, in just a few clicks you can view media inventory locations to help you create a media plan, or pinpoint highly targeted media for your campaign.

After searching the map for inventory, you can request a quote from the media vendor or send them an RFP to help you execute your media campaigns.

Mapping is free for approved agencies and advertisers on DOmedia. Sign up for free at www.domedia.com/signup.jsp or request a demo.

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A Look Ahead for Out-of-Home Advertising

by DOmedia on February 28, 2012 in Out-of-home advertising, Trends with No comments

Outdoor advertising is one of those industries that one could say never changes, or is constantly changing. On one hand, it is always the same. Local business is the biggest chunk of revenue for us. Static billboards are still just as impactful today as they ever were. They still break through the clutter by demanding the attention of a captive audience. The out of home medium is still one of the most cost effective ways to reach your target audience.

On the other hand, the industry has seemed to have changed quite a bit in the last few years. Some of the biggest industry transformations have been measurement, technology, and creative elements allowing for customer interaction. When looking ahead at what the industry has to look forward to in 2012, one thing is certain – there will be some trends to watch.