All posts in Out-of-home advertising

Directional Speaker Creates Full Television Experience in Restaurants Nationwide

by DOmedia on October 12, 2011 in Out-of-home advertising with No comments

When was the last time you enjoyed a high-quality viewing and listening experience in a place other than your own living room? Probably never, but that’s changing. indoorDIRECT has partnered with Brown Innovations to create an intimate, high-quality audio experience in thousands of restaurant locations across the country. For the first time, a dining experience combines the comforts of home and the convenience of dining out.

14th Annual Indoor Billboard Advertising Conference Oct. 13-16, Las Vegas

by DOmedia on September 30, 2011 in Out-of-home advertising with No comments

Article By: Article by John Koenig, President, IBAA

The Indoor Billboard Advertising Association is a proud parent of a teenager! Next month at the 14th Annual Indoor Billboard Advertising Conference, indoor advertising companies, sponsors and vendors will gather at the retro chic Golden Nugget Hotel and Casino in Las Vegas on October 13th-16th, 2011.

Like most 14 year olds, our teenager has been into ‘€œsocial media’€ years before his parents had awkwardly friended him on Facebook to keep tabs on his exploits.

Indoor Advertising is Social Media.

Some core members of Indoor Billboard Advertising Association (IBAA) have been sending advertising messages during ‘€œsocial interaction’€ settings at bars, restaurants, nightclubs, health clubs, sports arenas and other venues for nearly three decades.

One type of indoor media, restroom advertising, captures the attention of the young and affluent 21-35 year old demographic*. Often referred to as non-traditional advertising, restroom advertising is widely recognized as an extremely targeted, well-received advertising medium.

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Company Spotlight: Poo Free Parks

by DOmedia on September 23, 2011 in Out-of-home advertising with No comments

Finished making scatological jokes? Allow us to introduce you to Poo Free Parks’„¢, a Denver-based, privately-held company providing environmentally-responsible pet stations and services to local communities. Poo Free Parks’„¢ has created an advertising medium that allows brands to access high traffic public areas previously impervious to advertising: public parks and open spaces.

The ad format is a synergy of static signage, consumer take-away products, and mobile integration. The service, aimed at reducing harmful pet waste in parks and waterways with an environmentally- and socially-responsible approach, is delivered to local communities at no cost to municipalities or taxpayers. The eco-friendly program includes the installation, supply, and upkeep of pet waste bag dispensers made from 100 percent recyclable aluminum, filled with 100 percent biodegradable bags designed to naturally deteriorate within 18 months.

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OAAA Says Stand Up and Be Counted

by DOmedia on August 1, 2011 in Out-of-home advertising with No comments

Stephen Freitas, Chief Marketing Officer for OAAA, explains why it is imperative for all media sellers in the outdoor industry to provide accurate data to the three reporting agencies. Continue reading →

DOmedia Marketplace Exceeds 500 Media Sellers

by DOmedia on July 12, 2011 in New OOH Media Sellers, Out-of-home advertising with No comments

DOmedia would like to welcome the following companies to the largest out-of-home media marketplace in the industry. With over 500 media providers listing their media in the DOmedia Marketplace it is safe to say, if it’s out there, it’s in here! These new media companies present fresh retail locations and creative formats that give media planners and buyers a reason to be excited about what’s next in OOH.

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