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OAAA: 7% Increase in Out of Home Advertising in Q3
The Outdoor Advertising Association of America (OAAA) released figures showing a 7% increase in revenue in Q3 2010 (vs. Q3 2009) for the Out-of-Home (OOH) advertising industry. Year to date, OOH advertising revenues are up 3.3% over 2009. The media and financial segments helped drive the increase, with the financial institutions reporting a one third increase in spending over the same period in 2009.
Although unspecified in this release by the OAAA, the Digital Out-of-Home (DOOH) category would seemingly be the fastest growing category in OOH. According to PQ Media data released on November 15th, the U.S. Digital Out-of-Home (DOOH) media category, which includes digital place-based networks, billboards and signage (including cinema), grew 14.9% in the first half of 2010.
Large advertisers and agencies are recognizing the cost effectiveness, reach, and impact of Out-of-Home and Digital Out-of-Home Advertising. Garry McGuire, CEO of RMG Networks, believes the DOOH industry will reach a tipping point in 2011. Exciting times for both media buyers and sellers in the industry. If in fact the DOOH media category is reaching a tipping point, expect that the biggest beneficiaries will be those who support & adhere to industry standards, are transparent in their reporting, and provide a truly valuable advertising medium. DOmedia is working to promote the industry by creating a marketplace built on industry standards to simplify the process of buying and selling OOH media.
The Digital Content Store for Digital Screens
As more and more digital screens pop up in high traffic venues across the country, digital networks are struggling to provide up-to-date, relevant content to viewers. Without a dedicated production team or a big name partnership with a content provider, digital networks and venues are left with little choice in terms of engaging content for their viewers. In order for the digital signage industry to be welcomed with open arms, it must provide value to the consumer without being overtly intrusive with advertising.
Screenfeed understands digital signage networks and how important fresh, engaging content is when it comes to attracting viewership. But they also know the toll it can take on a company that creates custom content to fill a playlist, then attempts to continually refresh it. Oftentimes, it just isn’t economically feasible to take that burden on for a digital network.
As The Digital Signage Content Store®, Screenfeed provides the best licensed digital signage content in the industry. Digital networks and operators can subscribe to a number of different channels. Screenfeed will mix them up automatically and consistently deliver the content to the network. And because it works with any digital signage software, you can schedule hours of dynamic content in just minutes! Whether it is one screen or a nationwide network, Screenfeed’s scalable solution can deliver. Plus, because many of their channels offer great looking hi-def content based on photos, graphics and information rather than video, you can get HD content at a low bandwidth.
So What Are the Different Channels?
News-in-Pictures
To attract attention to screens, these channels feature high resolution photos of celebrities, sports heroes, well-known places and events people recognize at a glance. Each photo is accompanied by a brief headline. News-in-Pictures channels include Top News-in-Pictures, Celebrity Life-in-Pictures, and Sports-in-Pictures. Screenfeed also recently added Health, OMG!, Tech, Business, World, Canada and UK News categories as well. Learn more »
Daily Video News
This channel engages viewers at a deeper level, providing videos that include a brief story of a breaking news topic including interviews, movie reviews, politics, business and sports. Choose to receive either a single news minute covering the best stories of the day, or subscribe to a full set of 5-9 video stories daily for each channel. Daily Video News channels include Today’s Top Video News, Entertainment Video News, Sports Video News, NewsMinute Daily Video, Showbiz Minute Daily, and Daily Celebrity News. Recently added channels include Today-in-History, Lifestyle, Tech, Business, and Strange News categories.
Weather Graphics & Video
You may not know it, but weather is the #1 requested type of content on digital signage. So why not give the people what they want? Stick with simplicity using the Basic Weather or Weather Graphics Package. Or you can really ‘€œwow’€ your audience with the HD Video Weather, Weather Radar Package, Premium Weather Center or even customize your weather services.
Infotainment
People want to be entertained. Using Screenfeed’s Infotainment channels, you can easily capture your audience’s attention with some fun facts and information that actually engage them. Perfect for doctors office waiting rooms, Healthy bites provides health information in HD that can be branded or sponsored. Also great for a waiting room or area with a captive audience is the Photo Trivia Channel, complete with HD photos and interesting facts about science, travel, celebrities, sports, nature and history. Or check out the Top Tweets Channel, a moderated feed of the most interesting and appropriate tweets of the day. Want to provide localized content? Try the Local Event Information channel, offering community, sports, music and theater event details. Screenfeed also provides unique content with the Celebrity Biographies channel and Weekly Fashion Review channel.
Ambiance
Captivate your audience with the ultimate visual appeal. Through the Naturescapes Channel, eye-catching high-definition footage of pristine beaches, mountains, dense forests and colorful rainforests combine with natural sounds and relaxing music to create the right environment. Want something a bit more exciting? The Extreme Sports Video Channel shows wipeouts, tricks and unbelievable scenery on water, land, snow and air. And perfect for banks, offices, hospitality, cafes, restaurants and golf retail, the Golfscape Channel offers breathtaking photography of golf landscapes around the world.
Learn more about Screenfeed’s Content Channels
Getting started is pretty simple.
1. Browse the vast collection of digital signage content channels and decide which of them you’d like to subscribe to. Once you’ve chosen your channels, call 1.800.461.3002 to subscribe.
2. Next, Screenfeed will gather info about your network and software, then set up your account to provide the right format and delivery method.
3. Finally, you schedule the content in your playlist.
Once the content is scheduled, delivery will be automated with no further work from the network.
To find out more or to subcribe, call Screenfeed at 1.800.461.3002 or visit www.Screenfeed.com.
ECOtality’s EV Project: Clean Energy Tech & Digital Ad Networks
With a history in electric transportation that dates back to 1989, ECOtality North America has worked on every Electric Vehicle(EV) initiative in North America since the 1990’s. Under the guidance of ECOtality, the EV Project will install the largest EV infrastructure to date. The EV Project is scheduled to deploy 15,000 chargers and 8,300 EV’s in 2011. All chargers will have an individual digital display that will inform consumers of their charge event status and deliver advertising.
DO the Math: Reach Sports Fans This Football Season
For advertisers looking to reach the football audience this season, here are some of the cities with the highest number of football fans who are loyal to their city’s team. Overall, 61.2% of US adults regularly follow a professional football team, 56.5% of which are males and 43.5% of which are females. Professional football fans are also affluent’€”38% earn more than $75,000 in HHI, and 24% earn more than $150,000 in HHI.
You can reach this captive audience using a DOmedia’s targeted search tools which give you the power to select top DMAs and filter results by specific categories and venues.
Begin your search for sports stadium media >>
Source: “The Media Audit Sports Report” – 2010
