If you were driving down Marconi Boulevard around 4 PM this afternoon, we can explain the loud shout you probably heard (over the car radio and through closed windows…). That was about the time we saw a great profile piece (subscription required) hit the online edition of Advertising Age, the venerable industry trade pub. Even when you know you’re on to something big, a little validation is always nice. Not only did Jack Neff’s story represent the role DOmedia is beginning to play in the industry, early-adopter Doug Spak (VP Media Director at Northlich) had some pretty great things to say about what we’re doing (or DOing, if I’m being brand-correct). All of which recharges our collective batteries to keep swinging for the fences.
This just in…Ad Age covers DOmedia
One more reason to love Jameson
I was flipping through the virtual Advertising Age this morning and ran across an interesting piece on Jameson Irish Whiskey. Now, in the interest of full disclosure, I have to say that I am already a big fan of the brand, which is really the main reason I clicked on the link. But all predisposition aside, they are about to launch an impressive, innovative campaign leveraging digital projection to “speak” to passers-by in New York, Boston, Denver and LA. According to Advertising Age, here’s how the “spot” unfolds: Continue reading →
The Plan, The Buy & Everything in Between
Recently I had the opportunity to contribute to a recent Digital Signage Universe article titled, “If You’re Not on the Plan, You’re Not in the Buy.” The piece discusses the rapid growth of digital video advertising networks (VANs) and the obstacles these companies are facing as they try to build an advertising revenue stream for their emerging medium. I won’t regurgitate the complete article here…instead I encourage you to take a few minutes to read the original. However, I will say that the challenges I hear discussed specific to this channel are reminiscent of those raised in the early days of Internet marketing…how do we measure it, which budget does it fall under, can we achieve enough scale with one or two providers, etc., etc., etc. Of course, we all know how that one worked itself out — with online advertising, in all its various iterations, becoming a part of almost every advertiser’s arsenal. It will be interesting to see what the next 3-5 years hold in store for this fledgling, multi-sensory, place-based customer communication channel.
STAR Showcase Recap
It’s hard to believe that another OAAA STAR Showcase has come and gone. DOmedia made its industry debut at the same event last year and what a difference 12 little months made! While we followed the same itinerary as ’07, everything was bigger, bolder and better in ’08. Continue reading →
Bus Shelters Go Green in Red Hot Miami
Just ran across this post on the EcoLocalizer blog about the new solar-powered bus shelters in Miami, FL. As part of its 20-year exclusive contract to provide street furniture for the city, Fuel Outdoor is replacing worn-out shelters with 600 new, eco-friendly options. The sleek, modern designs include solar panels to take advantage of the Sunshine State’s key natural resource, and converts this energy into the electricity that powers the backlit ad panels and shelter lights at night. The new installations not only provide eye-catching advertising opportunities, they also improve citizen safety and the urban visual environment without negatively impacting Mother Earth. I’d call that a win for everyone. Kudos to Miami city officials and Fuel Outdoor for setting a good example for other metros to follow.
