DOmedia | Out-of-Home Media News - 52/104 - News on billboards and more from the company creating the future of out-of-home media.DOmedia

Things We Loved at the DPAA Video Everywhere Summit

by DOmedia on November 3, 2015 in Out-of-home advertising with Comments Off

1. Paul Lindstrom announces “agnostic” buying tools from Nielsen

Barry Frey, President and CEO at the Digital Place-based Advertising Association, kicked off the summit with some incredible facts, including the news that DPAA is looking to develop programmatic tools for the industry. One of the best moments of the conference introduction, however, came during the Q&A section. Paul Lindstrom, SVP of Custom Research at Nielsen, told the crowd something they knew very well, “brands want to buy video ‘agnostically,’” and followed it up with some very welcome news – Nielsen is developing a data set for cross-platform and cross-network buying. It was a great announcement for the data-hungry industry.

2. Rishad Tobaccowala says network outdoor will be only “mass media”

Rishad Tobaccowala, Chief Strategist of the Publicis Groupe, had enough quotable moments at the Video Everywhere Summit to fill this entire post. But, one prediction was particularly interesting to the DOmedia team. As as digital and traditional media continue to fragment, network outdoor media will soon be the only guaranteed way to broadcast a unified message to large swathes of the population. It was a straightforward deduction, but it set off so many lightbulbs that DPAA organizers actually had to dim the lights in the Broadway Ballroom.

3. Stuart Elliott Reminds Us that Marketing is About Listening

Veteran advertising reporter Stuart Elliott took the future-focused summit back to basics with a reminder that listening to customers is the key to successful marketing. Elliott recounted the recent tribulations of McDonald’s, two years of declining same-store sales, and then highlighted the “insight” that turned the fast-food giant around in late-2015. They gave customers the thing they ask for at 10:31 AM every day at every McDonald’s in America – breakfast.

Release Notes – 9/15: Mapping 3.0 + More

by DOmedia on October 26, 2015 in Enhancements/Updates with Comments Off

She_s_All_That_Stairs_Scene Today, the DOmedia team is proud to announce version three of our OOH mapping technology: the She’s All That upgrade.

Your maps are still smart and capable, but now they have the looks to match.

Of course, it takes more than an upgraded UI to win Prom Queen. Take note Freddie Prinze, Jr: it’s what’s inside that really counts. That’s why we’ve also made inventory photos available directly within the map. Check out the pics below to see for yourself. Or, scroll past these beautiful screenshots to see what else is new.

Other Improvements for Buyers:

Drop down menus in contract creation now display the correct number of brands. – 1507
Tables now receive daily Omega-3s to prevent data loss during client list creation. – 1736
New! Contract terms can now be assigned by client. – 2017
In honor of Sweetest Day, users at different companies can now edit maps together. – 2078
Updating shared maps no longer prevents users from editing idea folders and client location lists. – 1765 & 1766
Client management screens will now display clients as intended. – 2063
Removing client location lists from the map will now also remove their radii. – 2035
Missing ZIP code labels have been found and disciplined. – 1901
Location radius shading will now be ON by default when using client location lists. – 2040

Other Improvements for Sellers:

In honor of National Sarcastic Month, Sellers who elect to “receive all notices” totally won’t see all notices on their RFP dashboard. (Just kidding, you will!) – 2074
Downloading the proposal grid outputs a more streamlined set of fields. – 2039
Toggling off client locations lists now also removes their radii. – 2061

Growth in 9/10 Top OOH ad categories

by DOmedia on October 26, 2015 in Alternative advertising with Comments Off

In a recent article by MediaPost, Nancy Fletcher, President of the Outdoor Advertising Association of America (OAAA), found that nine of the top 10 product categories in out-of-home (OOH) advertising showed revenue increases in Q2, 2015, despite a decline in overall advertising spending.

The nine product categories are:

Miscellaneous Services and Amusements
Retail (image 2 or 4)
Media & Advertising
Public Transportation
Financial
Insurance & Real Estate
Government, politics & Organizations
Communications
Automotive Dealers and Services

As we recently reported, Out-of-home advertising revenue was the only traditional media to see significant growth in Q2. Despite this growth, we believe OOH advertising is still not being used to its full potential because it lacks the targeting and analytics of other types of advertising.

We created DOmedia’s suite of OOH ad-buying tools to ease these burdens for advertisers and brands. Domedia’s mapping capabilities, search functions and integration with the Traffic Audit Bureau help advertisers increase the effectiveness of their out of home advertising buys. Our software helps media vendors by making out-of-home advertising easier to buy, and helps agencies convey its effectiveness to brands. Give us a call at our offices in Columbus, Ohio to learn about our mission to change the way media is bought and sold.

Stat Snapshot: Get More Agency Attention

by DOmedia on October 26, 2015 in Media Selling, Out-of-home advertising with Comments Off

The only thing the DOmedia team loves more than advertising is data. No big surprise, since our product is designed to bring modern data-driven decision making to the OOH market.

When we come across a standout stat, we share it with our users. Today’s “stat snapshot” is a big one for vendors looking to gain more RFPs.

>> Click here to download a copy of this infographic <<

infographic (1)

>> Click here to download a copy of this infographic <<

Our client services experts love helping vendors take full advantage of the DOmedia platform. Contact our team today to learn best practices for increasing your profile visibility.

3 Reasons Out-of-Home Advertising Is Up

by DOmedia on October 21, 2015 in Billboards, Out-of-home advertising with Comments Off

A recent article by MediaPost reported that out-of-home advertising revenue continues to rise, despite total ad spending declining nearly 7% for the 2nd quarter in 2015. Out-of-home and local radio are the only forms of traditional media seeing significant growth, with out-of-home rising nearly 3.8% in the 2nd quarter. As the leading OOH marketplace, DOmedia has identified 3 reasons for OOH continuous growth and success.

Manhattan wallscape via Outselling, Inc.

Great Reach – With increasing mobility, consumer are away from their homes an average 70% of waking hours per day. Out-of-home advertising provides more reach to the on-the-go consumer, as it is visible on their commutes in various formats: roadside billboards, bus wraps and even stair graphics. Out-of-home can reach consumers in ways other categories of traditional media cannot.

Great Value – Out-of-home is highly efficient as it delivers impressions at a lower CPM, saving advertisers big bucks. Television advertising typically has high CPM costs and production costs. Print advertising has costly frequencies, low reach and high clutter. Out-of-home provides more cost efficient advertising, with a range of $3.38-$8.65 per thousand impressions nationally.

Great Creative – Out-of-home advertising gives creative teams freedom to be innovative on a whole new level. Companies like Apple are utilizing their own customers’ photos for breathtaking wallscapes. Nationwide Mutual Insurance Company captivates pedestrians with 3-D images. Out-of-home advertising allows companies to showcase their creative abilities on large scale formats that isn’t possible in other forms of traditional media.

BONUS REASON!

Great Timing – With the presidential election arriving in a year, campaigning is in full swing. Political candidates realize reaching millennials could be the key to success in the 2016 race, but reaching these millenials has proven difficult. Millenials are on the go and becoming immune to traditional advertising, but OOH media offers the opportunity to grab their attention.

Click here to read the full article on MediaPost.com