DOmedia

Reflections from OnMedia NYC 2013

by DOmedia on April 10, 2013 in DOmedia, Events, News, People, Sponsorships with No comments

DOmedia was honored as an OnMedia top 100 private tech company.
The seventh annual OnMedia conference was held in New York City March 17^th and 18^th and was a celebration of the innovative people, companies, and ideas that are connecting and empowering the world.

The field was full of household names ‘€“ Twitter, Pinterest, Square, Uber and Tumblr ‘€“ and was dominated by tech companies with coastal headquarters and superstar financiers. All of the ‘€œbuzzy’€ industry segments were present and accounted for. Digital media, cloud, big data, real time bidding, and community platforms… BINGO!

Tony Perkins, CEO AlwaysOn

This year’s overall ‘€œwinner’€ was AppNexus ‘€“ the world’s leading cloud-based real-time-bidding exchange for digital online. AlwaysOn’s Tony Perkins conducted a fireside chat with AppNexus CEO Brian O’Kelley. They discussed the genesis of the company, how Brian raised his first dollar from Marc Andreesson and Ben Horowitz (before they were ‘€œAndreesson Horowitz’€), their early pivots, and the challenge of scaling a business while raising a family. The story was a remarkably familiar one. Brian had a great idea, a supremely tailored skill-set to execute on that idea, and was able to plug into an ecosystem and ‘€œride the wave’€.

DOmedia was the exception to the rule in this year’s OnMedia 100. We are headquartered in ‘€œSili-corn-Valley’€, operate a business in a decidedly non-sexy industry (Out-of-Home), and build technology tools that empower media planners, buyers, and sellers, rather than replace them with algorithms. When it comes to buzzword BINGO, we are holding an empty card.

So how did we even make this year’s list? The answer is simple. The answer is YOU.

Our growth, our dynamism, and our success is driven by you ‘€“ our partners and our customers. Whether you work at a the worlds largest agency, or the worlds smallest media company, we believe at our core that you planners, buyers, and sellers in the Out-of-Home industry (and those in digital, mobile, social, et al) are the most valuable assets that your company has. We are not discounting the value of big data. We believe in analytics and we believe in the efficiencies that programmatic tools can bring to media buying. But we also recognize the value of experience. We recognize the value of the expert. That is why we build the tools we do. That is why we work every day to empower you ‘€“ make you faster, smarter, and more efficient.

We are honored to be recognized by AlwaysOn, but more importantly, we are honored to work with all of you.

AdTraction Media Reaches Millions of People in Chicago

by DOmedia on March 25, 2013 in Out-of-home advertising, Product Spotlight with No comments

In Chicago, the place to be in the summer is at the beautiful parks and lakefront of the Chicago Park District. Millions of people visit Grant Park and the lakefront each summer to enjoy some of the premier events in the country! Now, a first-of-its-kind advertising opportunity is hitting Chicago’s lakefront this summer! The Chicago Park District has partnered with Chicago-based AdTraction Media to create the first textured surface advertising plan in the country. AdTraction has created a unique solution to utilize an adhesive product that forms to concrete or blacktop. The product is tested to perform in extreme outdoor weather conditions while maintaining a high slip resistant surface and a quality appearance.

Request a Quote from AdTraction

In 2012, AdTraction’s textured surface displays for Gatorade, Tropicana and Nike were seamlessly integrated into lakefront activities where walkers, runners and cyclists traversed safely over them. This summer, there are 55 individual, 12’x24′ (288 sqft), surface advertising locations along Chicago’s lakefront available; locations include beaches at North Avenue, Oak Street and Ohio Street, the harbors, Northernly Island, Museum Campus and Buckingham Fountain. Each of the locations will cycle a display for 28 days, 6 cycles throughout the summer; a total offering of 330 total sponsorship opportunities.

Chicago’s strong cultural, commerce, sports and entertainment venues boast unparalled media exposure opportunities. By taking a stroll along Chicago’s beautiful lakefront, Chicagoans and visitors marvel in the beautiful scenery that the City by the Lake provides. Eye-popping exposure at some of the city’s top events, such as the Taste of Chicago, Chicago Air and Water Show, Lollapalooza, Chicago Jazz Festival and the Chicago Marathon, can put brands in front over 8M visitors to the area!

AdTraction Helps You Reach Audiences at Key Chicago Events

Events	Neighborhood	Pedestrians
Grant Park Music Festival	Millenium Park	1,000,000
Race to the Taste	Grant Park	4,000
Chicago Blues Festival	Grant Park	500,000
Taste of Chicago	Grant Park	3,000,000
Navy Pier 4th of July Fireworks	Lakefront	500,000
Chicago Air and Water Show	Waterfront	2,000,000
Lollapalooza	Grant Park	240,000
Tall Ships	Lakefront	850,000
Race to Mackinac	Lakefront/Monroe Harbor	400,000
Rock ‘n’ Roll Chicago Half Marathon	Grant Park/Lakefront	20,000
Chicago Jazz Festival	Millenium Park	200,000
Mexican Independence	Grant Park	150,000

To learn more, visit AdTraction in the DOmedia marketplace and request a quote!

Request a Quote from AdTraction

DOmedia Selected by AlwaysOn as an OnMedia Top 100 Winner

by DOmedia on March 11, 2013 in Events, Press with No comments

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

Columbus, Ohio, March 11th, 2013 ‘€“ DOmedia, the most comprehensive database and toolset for advertising media, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. DOmedia was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

DOmedia and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on March 18^th, 2013, at Convene (formerly Sentry Centers) in New York City.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

‘€œThis year’s OnMedia 100 is looking beyond dominating the advertising and public relations sectors. These disruptors are taking on e-commerce with a bright, new outlook. With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire. Micro payments, social commerce, and tap-and-pay are just some of the new payment paradigms that are ripping apart the established norm, both in stores and on the Web’€”and the OnMedia 100 companies are leading the charge.’€ says Tony Perkins, founder and editor of AlwaysOn. ‘€œThis year’s OnMedia 100 winners are opening up new sources of commerce, especially in the fashion industry, bringing new ways for designers and retailers to connect with their target audiences. Back-end data evolution further helps to put the best products into the hands of the people trying to discover them. With the number of innovative ideas on the horizon, the digital media marketplace is poised to experience even more growth and positive disruption during the next year.’€

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies

About DOmedia

DOmedia’s RFP application help users do media better. Become faster ‘€“ save time and cost through the media buying process; smarter ‘€“ manage data and analytics to gain a historical knowledge; and better ‘€“ grow revenues and profits for your business. Through our online marketplace, media providers create enhanced media profiles for their properties. In turn, advertisers & agencies can use our extensive & comprehensive database of media properties to find new ideas, plan & even build the perfect out-of-home campaign.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Carroll Media Services, Inc in the DOmedia Spotlight

by DOmedia on February 5, 2013 in Company Spotlight, Out-of-home advertising with No comments

Carroll Media Develops First Performance System for Outdoor Advertising

Metrics based on TAB OOH Ratings provide actual campaign delivery

Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis, the first program to provide performance ratings for outdoor advertising. Using TAB’s Out of Home Ratings data as its base, the new program is a value-added service for all CMS clients who retain OutdoorAdTrak field audit services.

OutdoorAdTrak Posting Analysis is a CMS proprietary program that provides an audience delivery rating/index for the Out-of-Home media buying similar to what advertisers get with other media and works with any OOH program that has impressions as a base for it’s currency. Reach and frequency is also computed.

The program uses real performance attributes recorded in the field by CMS agents to assess to what degree purchased impressions should be adjusted. Aspects such as proper illumination, on-time posting, visibility standards, and overrides are among considerations that factor into a final performance metric.

CEO Glenn Carroll noted: “Now advertisers have a solid performance index for OOH just as they have had for other advertising media, which will enable them to track actual (vs. purchased) CPMs & Reach/ Frequencies, determine campaign ROI and serve as a benchmark for future planning.”

OutdoorAdTrak Posting Analysis is an extension of Carroll Media’s 20 year old pre-ride and post-buy audit services conducted for some of the largest OOH advertisers, agencies, and media buying firms. The program also addresses the critical need for accountability as defined within OAAA’s industry branding initiative developed earlier this year, and takes application of TAB’s groundbreaking OOH Ratings from merely planning metrics to actual post buy performance measures.

Ray Rotolo , COO, PosterscopeUSA agrees: “OutdoorAdTrak Posting Analysis is another positive step in OOH’s evolution toward becoming a truly measurable and accountable medium on par with TV, print, etc. It brings a dose of “reality” into performance and ROI measurement.”

And unlike other media that rely on small sample sizes to determine ratings, CMS typically audits from 50-100% of a client’s OOH campaign so the results are both more reliable and expandable. Also, advertisers using OOH media that is not TAB audited can utilize the OutdoorAdTrak Posting Analysis program as long as impressions are the basis for determining audience estimates and rates.

Established in 1993, Carroll Media Services Inc. provides third party audits, quality control, and custom research in the Outdoor Advertising, Promotions, and In-Store, Retail and Movie industries. With 140 field representatives stationed throughout US and Canada, CMS also maintains the outdoor’s industry’s largest image database (OutdoorAdVault) and serves a diverse roster of blue chip companies.

Taking Outdoor Advertising Accountability to the Next Level

Request a Quote from Carroll Media Services

Top 3 Sales Trends for 2013

by DOmedia on February 5, 2013 in DOmedia, DOOH, Out-of-home advertising, Trends with No comments

1. Instant Access to Solutions
In 2013 the Web will make salespeople more, not less important. Buyers are turning to the Internet to find solutions. What this phenomenon has done is created a new set of expectations amongst customers. Today, advertisers expect more from salespeople. They expect sales reps to be experts of their business and act as managers protecting their interests within the sales organization. Those salespeople and companies that are not easily accessible or take too long to respond won’t have a chance. Have your information readily available for buyers to access on the DOmedia website. Don’t make them chase you down for information.

2. Expert Sellers
Today, customers need expertise from salespeople. They need something of value added to the sales process. Adding value to the sales relationship protects against commoditization. Let go of the day to Continue reading →