Simplifying the Process of Buying & Selling OOH Media

by DOmedia on November 17, 2010 in DOmedia, Out-of-home advertising, Press with No comments

Who We Are

DOmedia is a technology company that believes there is a more efficient way to buy and sell out-of-home advertising. We have experience building online ‘€œmarketplaces’€ to support the creation of standards that brings efficiencies to the industry, resulting in category growth and increased profits for all stakeholders. Agencies, sellers, & technology providers are all shepherds of the Brand’s dollars and have a responsibility to find the most effective way to guide it.

To date, we have created the largest online marketplace and searchable database of OOH media inventory with technology tools to efficiently connect over 350 media buyers and 700 media sellers.

Who We Are Not

We are not media aggregators in the sense that we do not buy, own nor sell media.  We do not place ourselves ‘€œin the middle’€ of the buyers and sellers.  Media sellers retain the sole sales relationship with media buyers & planners.

The Benefits of an Open Marketplace

An open, transparent marketplace creates value for our industry in several ways. Both buyers and sellers benefit through:

  1. Increased visibility, standards, and efficiencies that scales buying capability
  2. Improved and broadened consumer targeting
  3. Increased productivity & streamlined processes
  4. Improved client responsiveness and more effective solutions
  5. A data driven approach to addressing Proof of Performance & ROI

Over time this technology will create institutional knowledge for both the buyer & seller and enable them to spend more time on strategic opportunities and less time on non-value added, repetitive tasks. A transparent marketplace benefits users by its ability to quantify and differentiate value and effectiveness thus justifying higher costs and margins where demonstrable.  This in turn helps buyers invest in media that delivers better results for their clients.

Our Media Sellers

We have partnered with OOH media sellers of all shapes and sizes. Our technology tools apply to both small and large media sellers in the traditional, alternative and digital out-of-home advertising industry.  Media sellers control what and how much information they make available in the marketplace ‘€“ and it is free to register and create basic profiles.  You can browse our current companies list or DO a free search using DOfind, our powerful search tool, to see for yourself.

Our Commitment to the OOH Industry

‘€œWe will not charge more to our clients than the value we bring.’€

We are actively engaging agencies, advertisers, media providers, industry experts, and industry associations to create the most valuable system for all of our stakeholders. It is important to clearly understand the value and concerns from all sides of our business. If you have feedback we encourage you to call (866-939-3663) or share it with us by email (theteam@domedia.com), as we would greatly value your input.

The Future

DOmedia is taking an active role in the future prosperity of the out-of-home advertising industry. Our business model directly aligns our incentives with our stakeholders, both buyers and sellers. Our survival is dependant on bringing value to our clients and we are investing in technology and supporting standards to grow the industry as a whole.  We are excited for the opportunities ahead and look forward to helping all of our stakeholders become more successful.


The Digital Content Store for Digital Screens

by DOmedia on October 25, 2010 in Digital signage, Out-of-home advertising, Technology, Trends with No comments

As more and more digital screens pop up in high traffic venues across the country, digital networks are struggling to provide up-to-date, relevant content to viewers. Without a dedicated production team or a big name partnership with a content provider, digital networks and venues are left with little choice in terms of engaging content for their viewers. In order for the digital signage industry to be welcomed with open arms, it must provide value to the consumer without being overtly intrusive with advertising.

Screenfeed understands digital signage networks and how important fresh, engaging content is when it comes to attracting viewership. But they also know the toll it can take on a company that creates custom content to fill a playlist, then attempts to continually refresh it. Oftentimes, it just isn’t economically feasible to take that burden on for a digital network.

As The Digital Signage Content Store®, Screenfeed provides the best licensed digital signage content in the industry. Digital networks and operators can subscribe to a number of different channels. Screenfeed will mix them up automatically and consistently deliver the content to the network. And because it works with any digital signage software, you can schedule hours of dynamic content in just minutes! Whether it is one screen or a nationwide network, Screenfeed’s scalable solution can deliver. Plus, because many of their channels offer great looking hi-def content based on photos, graphics and information rather than video, you can get HD content at a low bandwidth.

So What Are the Different Channels?

News-in-Pictures
To attract attention to screens, these channels feature high resolution photos of celebrities, sports heroes, well-known places and events people recognize at a glance. Each photo is accompanied by a brief headline. News-in-Pictures channels include Top News-in-Pictures, Celebrity Life-in-Pictures, and Sports-in-Pictures. Screenfeed also recently added Health, OMG!, Tech, Business, World, Canada and UK News categories as well. Learn more »

Daily Video News
This channel engages viewers at a deeper level, providing videos that include a brief story of a breaking news topic including interviews, movie reviews, politics, business and sports. Choose to receive either a single news minute covering the best stories of the day, or subscribe to a full set of 5-9 video stories daily for each channel. Daily Video News channels include Today’s Top Video News, Entertainment Video News, Sports Video News, NewsMinute Daily Video, Showbiz Minute Daily, and Daily Celebrity News. Recently added channels include Today-in-History, Lifestyle, Tech, Business, and Strange News categories.

Weather Graphics & Video
You may not know it, but weather is the #1 requested type of content on digital signage. So why not give the people what they want? Stick with simplicity using the Basic Weather or Weather Graphics Package. Or you can really ‘€œwow’€ your audience with the HD Video Weather, Weather Radar Package, Premium Weather Center or even customize your weather services.

Infotainment
People want to be entertained. Using Screenfeed’s Infotainment channels, you can easily capture your audience’s attention with some fun facts and information that actually engage them. Perfect for doctors office waiting rooms, Healthy bites provides health information in HD that can be branded or sponsored. Also great for a waiting room or area with a captive audience is the Photo Trivia Channel, complete with HD photos and interesting facts about science, travel, celebrities, sports, nature and history. Or check out the Top Tweets Channel, a moderated feed of the most interesting and appropriate tweets of the day. Want to provide localized content? Try the Local Event Information channel, offering community, sports, music and theater event details. Screenfeed also provides unique content with the Celebrity Biographies channel and Weekly Fashion Review channel.

Ambiance
Captivate your audience with the ultimate visual appeal. Through the Naturescapes Channel, eye-catching high-definition footage of pristine beaches, mountains, dense forests and colorful rainforests combine with natural sounds and relaxing music to create the right environment. Want something a bit more exciting? The Extreme Sports Video Channel shows wipeouts, tricks and unbelievable scenery on water, land, snow and air. And perfect for banks, offices, hospitality, cafes, restaurants and golf retail, the Golfscape Channel offers breathtaking photography of golf landscapes around the world.

Learn more about Screenfeed’s Content Channels

Getting started is pretty simple.
1. Browse the vast collection of digital signage content channels and decide which of them you’d like to subscribe to. Once you’ve chosen your channels, call 1.800.461.3002 to subscribe.
2. Next, Screenfeed will gather info about your network and software, then set up your account to provide the right format and delivery method.
3. Finally, you schedule the content in your playlist.

Once the content is scheduled, delivery will be automated with no further work from the network.

To find out more or to subcribe, call Screenfeed at 1.800.461.3002 or visit www.Screenfeed.com.


2010 AdAge Marketer of the Year’s Key Success Factors (Ford)

by DOmedia on October 18, 2010 in Advertising, News with No comments

Today Advertising Age named Ford Motor Company (NYSE: F) the 2010 Marketer of the Year. Citing its drive towards profitability in one of the worst economic crisis in current history, Ford certainly deserves the trophy.

Below are the highlights of Ford’s success:

  • $4.7 billion profit first two quarters 2010
  • 17% U.S. Auto & Light-Truck Market Share 2010 YTD
  • U.S. yearly sales ‘†‘ 17% through August (doubling industry-wide gain of 8.4%)
  • 55% more likely to buy Ford due to refusal of TARP funds (Rasmussen Reports survey)

The appointment of the company’s first global leader of marketing, sales & service, Jim Farley, is certainly one reason for the company’s turnaround. Additional factors include:

  • One Ford – internal & external focus on a single brand
  • Marketing focused on the product – not Henry Ford
  • An internal bottom-up creativity culture shift
  • Merging the Advertising & PR departments
  • The Train Model – tapping the best agency talent inside/outside WPP

It seems betting the company on the refusal of TARP funds in 2008 paid off for the auto giant with a once in a lifetime PR boost and an environment poised for a major cultural & marketing shift.

You can read more about the 2010 Marketer of the Year on AdAge.com.

Source: Advertising Age, 2010


ECOtality’s EV Project: Clean Energy Tech & Digital Ad Networks

by DOmedia on October 14, 2010 in Alternative advertising, Digital signage, Out-of-home advertising, Technology, Trends with No comments

EVProjectlogo

With a history in electric transportation that dates back to 1989, ECOtality North America has worked on every Electric Vehicle(EV) initiative in North America since the 1990’s. Under the guidance of ECOtality, the EV Project will install the largest EV infrastructure to date. The EV Project is scheduled to deploy 15,000 chargers and 8,300 EV’s in 2011. All chargers will have an individual digital display that will inform consumers of their charge event status and deliver advertising.

Continue reading →


DO the Math: Reach Sports Fans This Football Season

by DOmedia on October 11, 2010 in Advertising, Trends with No comments

What % of Adults Regularly Follow Their City's Team?

For advertisers looking to reach the football audience this season, here are some of the cities with the highest number of football fans who are loyal to their city’s team. Overall, 61.2% of US adults regularly follow a professional football team, 56.5% of which are males and 43.5% of which are females. Professional football fans are also affluent’€”38% earn more than $75,000 in HHI, and 24% earn more than $150,000 in HHI.

You can reach this captive audience using a DOmedia’s targeted search tools which give you the power to select top DMAs and filter results by specific categories and venues.

Begin your search for sports stadium media >>



Source: “The Media Audit Sports Report” – 2010


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