Archive for March, 2017

55 years ago, JCDecaux introduced the bus shelter. Since its creation, bus shelters have become a new medium of advertising, and companies have come up with plenty of creative bus stop campaigns.

1- Ikea

Ikea has been turning bus stops into tiny living rooms for several years now. Using comfy furniture and bright colors, they try to lighten the commute of bus riders while also promoting their products.

2- Vitaminwater

Vitaminwater installed charger ports in their bus shelter ad to give bus riders a little juice, well aware that everyone (and their electronics) occasionally needs a charge.

3- Sun Smart

Sun Smart helped to promote skin cancer awareness and prevention by creating a bus shelter ad that dispensed free SPF 30 sunscreen. Standing outside waiting for a bus, sometimes the shelter gets full and you have to stand in the sun. Thankfully outside of this bus shelter, that won’t lead to a nasty sunburn.

4- Victoria Bug Zoo

This bus shelter ad lets you get a bug’s eye view to promote the Victoria Bug Zoo. Using hundreds of magnifying lenses, the ad replicates the vision of a fly, giving an interesting new perspective while waiting for the bus that never seems to run on time.

Image Sources: Coca Cola and Creativity

This year marks the 75th anniversary of the OBIE awards, which are hosted annually by the OAAA. Not to be confused with the Off-broadway Obie’s, OAAA’s OBIE awards recognize outstanding advertisements in a variety of industries including retail, public service, and beverage. In honor of the occasion, we’ll be looking back at some OBIE awards winners.

Coca Cola “Yes Girl”

One of the most iconic Coca-Cola billboards in history, the “Yes Girl” ad won OBIE’s first ever Best In Show award. Haddon Sundblom, one of Coca-Cola’s most successful artists, is responsible for the artwork in this piece. Sundblom is the same artist who created the modern day depiction of Santa Claus for Coca-Cola’s holiday campaign back in the 1930s, which you can read about here.

Starbucks “Port Authority Stream of Consciousness Installation”

This poster series in a New York subway station won a gold OBIE in the beverage category in 2010. Playing on the wandering mind, the posters make up a narrative of how your mind wanders on a long walk, ending with an encouragement to buy Starbucks coffee.

Dos Equis Las Vegas Mural

This mural by Dos Equis in Las Vegas earned its spot as a finalist in Individual Execution in 2013. Promising an “interesting time”, the number on the mural is to an automated machine that can respond to number and voice inputs. From bachelorette parties to otters that play blackjack, the Most Interesting Man in the World certainly lives up to his name. For the full script of his answering machine, read the story in AdWeek here.

On March 1-3, ANA will host their fifth annual Media Conference in Orlando, Florida. Two years ago at this conference, the media transparency issue became a big story in the industry. The conference will open with a panel that continues this discussion.

Other points of interest include content marketing, data strategy, and influencer marketing. Attendants will hear from Marc Pritchard, Chief Brand Officer at Procter & Gamble, Kristin Patrick, CMO at Pepsi, and John Nitti, Chief Media Officer at Verizon.

At DOmedia we know transparency is one of the most important issues to agencies and media buyers. Agencies use DOmedia to take campaigns from concept to completion in a single platform, ensuring all communication and data is preserved for future use. Click here to learn more about DOmedia’s tools for media transparency. It’s just one more way DOmedia is leading the way to change how OOH media is bought and sold

You can follow all of the action on Twitter at #ANAMedia.