All posts in Digital signage

Around OOH Digest: Future Edition

by DOmedia on April 26, 2016 in Alternative advertising, Digital signage, DOOH, News, Out-of-home advertising, Programmatic Buying, Technology with Comments Off

Don't fight the future!

At DOmedia, out-of-home media excites us. We love all the ways it’s being used, the trends, and the ways it’s changing. That’s why we’re always staying up to date on the latest and greatest. To share the OOH love, we like to round up our favorite news, trends, insights and general fun around the OOH world.

This month, we’ve got a special treat for you: we’ll be focusing on the future of OOH, and what this month has shown us about where it’s headed. Let’s face it, too many people think that out-of-home = billboards = old and boring. But take a closer look, and that couldn’t be further from the truth. Bring on the future, because it looks pretty bright to us.

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Collecting Intel

by DOmedia on March 19, 2012 in Digital signage, DOOH, Events, News, Technology with No comments

It would be difficult for any large company, let alone a $54 billion tech company, to enter the digital signage space without making a splash.

There’s no doubt that Intel has its eye on the Digital OOH prize. Whether they choose to operate as a ‘branded ingredient’ for hardware companies, or embed themselves elsewhere in the value-chain, one thing is certain.. Intel wants to play, they want to play with winners, and they want to grow their way into a dominant market position…

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Top 5 Tweets from #DSE2012

by DOmedia on March 16, 2012 in Digital signage, DOOH, Events, Press with No comments

The Digital Signage Twitterverse was abuzz at DSE 2012.

Although tweet-volume was down a bit from last year, the explosion of integrated screens on the show floor made for a rich social experience for attendees and exhibitors. It seemed like every booth had a live-stream. During one 5 minute span I was able to immortalize my twitter handle on a half-dozen unique displays.

Personal vanity aside (for a moment!).. this is a clear signal that network operators, software, and content-providers are recognizing and harnessing the power of social.

**Here’s my list of the 5 most insightful, observant, and down-right sexy tweets from #DSE2012…**

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Pixels, Pixels Everywhere: DSE 2012

by DOmedia on March 15, 2012 in Digital signage, DOOH, Events with No comments

The digital signage expo – held March 6-9 in Las Vegas – surely lived up to its name. With nearly 100 exhibitors – including pixel-pushing giants such as NEC, LG, Sony, Panasonic, and Samsung – there was a massive amount of displays on, well, display.

Digital screens continue to get larger, sharper, and more vivid each year.. but they are also getting more interactive, adding more dimensions, and becoming true windows into our digital world.

DSE participants are certainly hocking their shovel-ready technologies, but they are also there to earn mindshare by drawing attention to the innovative products in the pipeline.

Here are a handful of technologies to keep your eye on: Continue reading →

Product Spotlight: Digital Traditional Outdoor Media

by DOmedia on August 8, 2011 in Billboards, Digital signage, DOOH, Product Spotlight with No comments

Traditional outdoor companies have been bringing the digital element to their products for years. The same benefits that advertisers enjoy with digital place-based products – such as shorter turn-around times and lower production costs, are available with traditional media like billboards, bus shelters, newsstands and transit.