All posts in DOOH

theBITE To Serve Up US Open Coverage from the Tennis Channel

by DOmedia on August 24, 2011 in DOOH with No comments

indoorDIRECT and Tennis Channel have announced an agreement to air Tennis Channel’s coverage of the 2011 US Open on indoorDIRECT’s, in-store television show, ‘€œtheBITE’€, reaching 150 million consumers annually in the nation’s top quick-service restaurants.

Each day during the US Open, August 29th ‘€“ September 11, ‘€œtheBITE’€ will feature news and daily highlights from the US Open. The entire first week of the US Open coverage on ‘€œtheBITE’€ will be aired with exclusive Tennis Channel branding and messaging throughout the day.

‘€œWe are thrilled to be able to generate a high level of awareness for the Tennis Channel’s coverage of the US Open by creating an integrated theme week’€, says Jonna Birgans, Vice President of Strategic Alliances at indoorDIRECT. ‘€œTheme Weeks are a way for special events, such as the US Open, to be featured prominently within our programming and our viewers love to keep up with bigsporting events like the US Open.’€

Continue reading →

Product Spotlight: Digital Traditional Outdoor Media

by DOmedia on August 8, 2011 in Billboards, Digital signage, DOOH, Product Spotlight with No comments

Traditional outdoor companies have been bringing the digital element to their products for years. The same benefits that advertisers enjoy with digital place-based products – such as shorter turn-around times and lower production costs, are available with traditional media like billboards, bus shelters, newsstands and transit.

Continue reading →

Use of Live Advertising on Digital Billboards

by DOmedia on August 5, 2011 in DOOH with No comments

MediaLife posted a couple of examples of advertisers taking advantage of the greatest advantage of digital out-of-home and digital place-based media – the ability to create live, customized messaging.

Two simple, yet non-traditional examples were from a local radio station in Louisville displaying currently playing songs on a digital billboard asking passers-by to tune in, and secondly the Turner Networks posting up-to-the minute scores from the NCAA men’s basketball games.

As advertisers start experimenting with the power of digital media, expect to see more creative executions like this – perhaps even your face on a four story digital screen in times square!

Read the MediaLife article here: ‘Say, Looks like they’re playing our song’ Billboard streams titles of songs being played by a radio station.

Scentsa Media Networks Launches Largest College Bookstore Ad Network (Barnes & Noble)

by DOmedia on July 25, 2011 in DOOH with No comments

Canyons Checkout

Scentsa Media Networks is proud to announce a newly formed partnership with Barnes & Noble College to implement the Scentsa Media Networks – Barnes & Noble College Digital Media Network. Barnes & Noble is the nation’s leading operator of college and university bookstores.

Continue reading →

Major Brands Chevy, Anheuser-Busch Use Engaging OOH Advertising in Phoenix

by DOmedia on July 11, 2011 in DOOH, News, Out-of-home advertising with No comments

Legends Entertainment District Phoenix 1

Back in February, we covered the beginnings of the Legends Entertainment District in downtown Phoenix, Arizona. The district has now secured top brands Anheuser-Busch, APS, Chevy, Fox Sports and Fry’s Food Stores as advertising partners.

The district is a partnership formed between the Arizona Diamondbacks and Phoenix Suns and holds a variety of games, shows and events in and around Chase Field and US Airways Center. For the first time ever, advertisers have an opportunity to use out-of-home and digital out-of-home advertising to reach the area’s 5.3 million annual visitors.

See below for the official press release for details on the advertising partnership and how the Legends Entertainment District is using a combination of full-motion digital screen technology, custom electric signage and super graphic static billboards to attract the biggest brands in advertising. Continue reading →