All posts in Out-of-home advertising

Softland International, in Baltimore, Maryland, is a subsidiary of the Allegro Media Group, based in Portland, Oregon. Most recently, Softland has developed a cell phone charging kiosk designed for the mobile phone service market with music downloading capabilities and digital media OOH advertising opportunities.

The kiosks capitalize on a consumer’s need to re-charge their cellular phones conveniently, while on the move. Accessibly located in college bookstores, the kiosks serve as a much needed emergency “charging station.”  While consumers wait the approximate 15 minutes for their devices to charge, the built-in LCD screen can deliver the captive audience news, weather, sports info and promotions or advertisements. Continue reading →

It’s that time of year again’€”Vacation time! Everyone is taking time off and planning trips, but planning season for ad campaigns is right around the corner. The whole planning and buying process can be exhausting. It’s rush, rush, rush and so much to do! But DOmedia can make the process much less daunting and time-consuming, whether you are planning for football season or holiday season.

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Keeping up with what’s out there can in itself be a huge undertaking! Which new products are out there? Which companies have emerged? Who do I contact? Where is it available? The list goes on’€¦

Using the DOfind tool to start a campaign can answer many of your questions with the click of a few buttons and check boxes. Use the tool to help you plan the perfect campaign for your demographic target or a certain type of consumer. Use our demographics tool to choose your targeted consumer. Continue reading →

Once again this year, the annual TAB/OAAA Conference was a huge success!  On center stage, the industry revealed a new brand position based upon extensive interviews, focus groups and committee meetings held since last year’s conference:

Reflecting the industry’s forward-looking & contemporary capabilities that are keeping pace with change, Continue reading →

Recently, I presented to a group of advertising professionals. In my presentation, I incorporated some slides from the Outdoor Advertising Association of America’s agency presentation. After the presentation, one of the outdoor veterans in the room came up to me and said that he had been in the OOH industry so long that he was familiar with just about everything in the presentation. But, what really got him was the slide entitled ‘€œThe Value of Time.’€

A few years back, The Henley Center conducted a study on time. The study revealed that more than any other commodity (including money) time is the one resource we wish we had more of in our busy lives. We all find ways to spend time, invest time, waste time, but the one thing we cannot do is create more time. We even fall prey to the term ‘€œTime Management’€’€”pretending that time is manageable. In reality, we are only managing our activities inside of the time windows that we are given. We are stuck with our 24 hours of time’€”that’s it. The only thing we have control over is how we use our 24 hours. Reinforcing the findings–time is our most valuable commodity.

In the movie In Time (2011), instead of using a monetary currency, they use time. For instance, instead of paying $20,000 to buy a boat, it Continue reading →