Image courtesy of Legends Entertainment District (Phoenix)
Urbanscapes have been around forever, but have recently begun to pop up all across the country. Urbanscapes are a great way to really impact the consumer in urban pedestrian areas. They are filled with projection images, digital and static wallscapes and sponsorship opportunities. Because urbanscapes are usually in heavy pedestrian shopping and entertainment areas, they are prime spots for promotional campaigns.
This February, 15 new media companies joined the growing DOmedia Marketplace.
From buses, bicycles and parking garages to college sports stadiums, from digital networks in pharmacies to branding newspapers at the most exclusive events in the world, these new vendors are prepared to reach almost any market.
Click any company name below to view their Company Profile on DOmedia and Request a Quote for your campaign today.
DOmedia is happy to welcome 4 new OOH media sellers to the marketplace of out-of-home and alternative media. New media offerings include traditional bulletins, mobile billboards, outdoor projections, and licensed content feeds for digital signage networks. Whether you’re looking to execute a traditional OOH campaign, or considering a new alternative, these vendors offer eye catching options in a variety of formats and venues across the US.
Click any company name below to view their Company Profile on DOmedia and Request a Quote.
One of the most talked about trends in the out-of-home industry is the rising use of mobile media. Despite the tremendous growth of mobile over the last several years, the industry has yet to agree upon how to integrate with OOH campaigns. One way advertisers are integrating is the placement of QR Codes in their existing OOH media. The QR Code directs the consumer to a mobile-optimized landing page with a call to action. Multiple industry studies have shown that QR Codes are scanned by 10-15% of smartphone users. Another nascent mobile ad execution is augmented reality (AR). It is an emerging media that lays an artificial, interactive layer over the actual view of the surrounding environment, as seen through a phone’s camera. AR offers new ways for brands to interact with consumers but it is not yet widely used by advertisers and few consumers are aware of its capabilities. While these emerging mobile media technologies are exciting, sometimes it’s easier to reach the consumer using methods that are more widely used and accepted. An example is the sponsorship of mobile hotspots, integrating a mobile-activated landing page that delivers advertising in conjunction with Dpb campaigns.
DOmedia is pleased to announce the addition of 4 new media sellers to our marketplace of out-of-home and alternative media. From permanent bulletins and digital screens to a gas station digital network, these vendors have the ability to provide all of the roadside impressions you’re looking to generate in your next campaign.
Click any company name below to view their Company Profile on DOmedia and Request a Quote.
