All posts tagged Mobile

The Newest OOH Media Vendors In July

by DOmedia on July 23, 2012 in New OOH Media Sellers with No comments

This July, DOmedia added 21 new media companies to the Out-of-Home Advertising Marketplace. From traditional and digital bulletins to digital networks, from the point-of-sale to mobile experiences and augmented reality, these media companies offer innovative ways to reach the consumer in a variety of venues and formats. Keep reading to learn more about what they offer and request a free quote today from their DOmedia profiles.

Click any company name below to view their Company Profile on DOmedia and Request a Quote for your campaign today.
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DOmedia Adds 5 New Out-of-Home Media Sellers

by DOmedia on April 16, 2012 in New OOH Media Sellers with No comments

This week DOmedia announces the addition of 5 new out-of-home media sellers to the marketplace. These newest DOmedia participants bring new opportunities to the categories of digital video ad networks, mobile experience, subway/rail, taxis, permanent bulletins, and digital billboards. These media companies have diverse offerings in markets across the US, and are ready to execute your next campaign. Read more to learn about each new media vendor and view their DOmedia profile to request a free quote today.

Click any company name below to view their Company Profile on DOmedia and Request a Quote.

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Integrating Mobile & Digital Place Based Campaigns

by DOmedia on February 24, 2012 in Branding campaigns, DOOH with No comments

One of the most talked about trends in the out-of-home industry is the rising use of mobile media. Despite the tremendous growth of mobile over the last several years, the industry has yet to agree upon how to integrate with OOH campaigns. One way advertisers are integrating is the placement of QR Codes in their existing OOH media. The QR Code directs the consumer to a mobile-optimized landing page with a call to action. Multiple industry studies have shown that QR Codes are scanned by 10-15% of smartphone users. Another nascent mobile ad execution is augmented reality (AR). It is an emerging media that lays an artificial, interactive layer over the actual view of the surrounding environment, as seen through a phone’s camera. AR offers new ways for brands to interact with consumers but it is not yet widely used by advertisers and few consumers are aware of its capabilities. While these emerging mobile media technologies are exciting, sometimes it’s easier to reach the consumer using methods that are more widely used and accepted. An example is the sponsorship of mobile hotspots, integrating a mobile-activated landing page that delivers advertising in conjunction with Dpb campaigns.