All posts in Out-of-home advertising

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Unified Products and Services, a company that provides immersive wi-fi advertisements during the guest login process.

We previously talked about place-based advertising. Founded in 2009, Unified Products offers us a concrete example of place-based advertising in action. Their wi-fi advertising is currently available at over 350 fitness locations nationwide. Once gym goers log in to the free wi-fi, they are made to watch a short, no-skip video ad. After the ad, they are taken to a landing page where they can receive a coupon or request more information on the ad they just watched. Finally, they can be given the option to opt-in to push notifications for that product or service in the future. The notifications can even remind them of an abandoned shopping cart.

Since they are advertising to people at the gym, the ads can be extremely targeted to that specific demographic. In fact, their videos have an 80% completion rate! Cell phone data can be collected on a landing page to further refine customer data, making future ads that much more effective.

According to CEO Kevin Dailey:

“Since many members work out on a regular basis the immersive experience will stick with them over the long haul.  We offer the ability to rotate ads during the login sequence to keep the interest up with fresh content.  This results in fully 80% of members seeing the video ads to completion.  We think this compares quite favorably with TV or digital signage videos, which rarely get a complete viewing anymore.  Coupled with  the right call to action and PUSH notifications it is a unique marketing play not found anywhere else.”

If you want to learn more check out the Unified Products and Services vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.

Whether they’re going to a ball game or to work, people need to park. This tends to be a challenge in busy cities with lots of people trying to find spots in the same general area. Parking garages offer multiple levels of parking, allowing many people to park in a small space.

With so many people using parking garages on a daily basis, they create a unique space for advertising. There are options for external signage, elevator wraps, internal signage, and even garage gate ads. Be sure to check out the different options below.

Exterior Signage

Parking garages are generally in busy areas with a lot of traffic. This makes them a perfect place for external signage. Billboards can be placed on the exterior walls, targeting motorists, commuters, and pedestrians. They’re also a great place for colorful murals or large building wraps.

Elevator Wraps

Since parking garages have many levels, they usually have elevators. You can wrap your logo or ad on the elevator door. Give people something other than the brass finish to stare at when they’re waiting for the elevator.

Interior Signage

Interior signage is seen by the people entering or exiting the parking garage. In major cities parking garages are used heavily by executives or influencers. They become your captive audience when looking for a spot or waiting to drive out of the garage. Interior signage comes in all shapes and sizes, including posters, backlit posters, billboards, or even banners. Completely take over a level by placing your ad all over the walls, columns, and floors.

Garage Gates

Gates are the first thing drivers will see when entering the parking garage. They are also the last thing that they will see when exiting the parking garage. Take the opportunity to make a lasting impression on them with a highly creative ad that they’ll be thinking about for days.

Pharmacy Bag advertising is an effective and affordable way to reach consumers. With nearly half of all Americans currently taking a prescription medicine, the ads placed on these bags offer you repeated exposure through a trustworthy source.

The average American pharmacy fills about 700 prescriptions weekly, and almost all of these prescriptions are given to the customer in a small plastic pharmacy bag. Ads are generally placed on the front, sides, and back of these bags and can vary in both size and function.

Pharmacy bags are either 10 or 13 inches tall, almost always 5 inches wide, and printed with ads in 4 standard sizes. Those ad sizes are as follows:

• Standard: 4.5 inches x 2.75 inches
• Executive: 4.5 inches x 4.125 inches
• Economy: 4.5 inches x 1.375 inches
• Full: 4.5 inches x 7.5 inches

Utilizing these different ad sizes allows advertisers to distribute a coupon directly to local customers, share some basic company information, or even showcase a stunning full-page ad similar to ones seen in newspapers or magazines.

Pharmacists are considered to be some of the most honest/ethical professionals around. A poll taken by Gallup in 2016 reported that nearly 70% of participants said pharmacists were people of “high” or “very high” ethical standards. With common perception of pharmacists being so positive why wouldn’t you want to attach your successful brand to theirs?

Adults ages 50+ account for 74% of pharmacy customers and are the most affluent of any age group. So next time your company is looking to capitalize on the overlooked age 50+ demographic in an inexpensive yet impactful way, look no further than your trusted community pharmacy.

This is the third entry in a series on subway advertisements. The first post detailed train ads. The second post went over platform ads. In this entry, we’ll be looking at subway station ads.

If you want to utilize subway advertising, but aren’t fond of platform or train ads, station advertising might be for you. In New York City alone, over 4.3 million people ride the subway every day. Station ads are another great way to grab their attention. We breakdown the options and benefits below.

Turnstiles

Turnstiles are the gates that, well, turn, letting you into the platform after you’ve paid. Turnstiles are an awesome resource for creating brand awareness due to their high recall rate. They’re also one of the few out-of-home formats that can give you an exact number of impressions.

Signage

You have a lot of creative options with subway station signage. Smaller signage, such as wall clings or vinyl posters, go anywhere and posters can even be backlit. Larger stations often have billboard size posters available. Don’t forget about hanging banners from the ceiling or painting a mural on the walls.

Digital Displays

Digital displays are very common in subway stations. Some are simply digital billboards, showing a static digital image. Others have more advanced technology, offering video, audio, interactivity, and even augmented reality to a captive audience. An interactive digital display is a great way to turn heads.

Wi-Fi Advertising

Many subway stations offer free wi-fi. A large number of people take advantage of this service, especially at underground stations where they can’t connect to their normal cellular networks. Once connected to the network, commuters must watch a short video or look at a quick ad before being able to move on and use the network. This makes wi-fi advertising a fantastic option if you want to be sure that your ad is being seen.

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on the Perpetual Media Network, an exciting digital signage network company.

Perpetual was founded by President & Chairman, Brandon and Jay Wilton, in 2015, and is further facilitated by a team of industry professionals. According to Eric Elder, Executive Vice President, Perpetual Media Network is committed to offering:

“Never before available audience venues to brands” through their “holistic, end-to-end ad platform.”

By combining digital out-of-home network technologies and their OTT/Connected TV networks, the Perpetual Media Network connects brands to an audience of 10 million monthly viewers in retail spaces, convenience stores, and casinos across the United States.

According to Elder, Perpetual Media Network’s ability to stand out is due to their “hybrid OTT and DOOH networks” that allow them to offer “more options to advertisers for video content than virtually any other company”. Couple that with their “advanced technology platform” and Perpetual Media Network truly is “making it easier to effectively reach audiences in the out-of-home market.”

If you want to learn more check out the Perpetual Media Network vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.