With a mission to simplify the buying and selling processes of OOH (out-of-home) media, DOmedia has spent roughly the last 20 years making that happen. The journey began when Ken Sahlin, who played a key role in launching Dynamic Media Group back in 2003, was approached by a friend who needed help selling advertising space on mobile trucks. The cumbersome and inefficient process sparked Sahlin’s idea of introducing technology to streamline the process of buying and selling OOH media.
DOmedia in Mexico, Local Sales Gain Speed in Canada
DOmedia will soon support Mexican OOH inventory, allowing media buyers to contract Mexican ad space alongside U.S. and Canadian assets. While Mexican media inventory will initially only be available to expert buyers searching or sending RFPs on DOmedia, talks are already underway with Mexican media operators interested in offering their inventory to local buyers on BillboardsIn.com.
New DOmedia Availability Feature Brings Sellers New Customers
This quarter, DOmedia began allowing sellers responding to agency RFPs the option to make that media available to other buyers using DOmedia’s software. Today, DOmedia is happy to announce that data has already brought new customers to media sellers – fully automated sales requiring only that sellers login to DOmedia and accept a contract.
BillboardsIn Celebrates Surpassing 200,000 User Mark
BillboardsIn.com, DOmedia’s online buying and planning platform for local advertisers, surpassed 200,000 users this month. The milestone comes at the end of another record quarter of media sales for the website, which currently services advertisers in the U.S. and Canada.
Spotlight: How Jus Agency Used BillboardsIn to Buy Times Square
We love to spotlight buyers and sellers using DOmedia’s software to be more successful in the OOH media space. Today – for the first time – we will be featuring a buyer using DOmedia’s self-service e-commerce OOH buying and planning platform: BillboardsIn.com. Jus Agency, a full-service ad agency based in London, bought their first billboards through BillboardsIn.com in October 2022 and ran a 4 week campaign in Times Square to promote their agency services to potential U.S. clients.
