Archive for August, 2017

Thinking about trying gym advertising? The gym can be a great place to advertise for a number of reasons. The first thing to understand is that gym advertising is a kind of place-based advertising. Simply put, this means that you’re advertising to a select group of people in a select area.

Obviously, the gym is a great place to advertise fitness and nutrition products for the simple reason that people there are likely more interested in those kinds of products. Working out tends to put people in a good mood, which makes them more inclined to have a positive reaction to your ad. Lastly, people are likely to run errands after hitting the gym. Right before someone goes shopping is a great time to get them thinking about your brand or product. Let’s take a look at some different options for gym advertising.

Gym Signage

There are many different creative options with gym signage. Larger gyms often have giant posters or billboards available. Smaller signage, like vinyl posters and wall clings, can go anywhere. Think strategic placement, like on lockers or in tanning booths. Gym signage can be extremely specialized. Imagine your ad on a yoga mat! Many gyms are now adding digital signage. This opens the door for interactivity and even augmented reality.

Gym Video Networks

Whether you’re sweating buckets on the elliptical or the treadmill, chances are you’re staring at a few different overhead screens. Video networks let you serve full commercials with sound. The neat thing about video at the gym is that you can’t fast forward through them like you can at home. Some gyms offer video screens on each individual machine, making your ad that much harder to ignore.

Gym Promotions

Gym promotions are a great way to launch a new product or revitalize interest in an existing product. Having a spokesperson at the gym handing out samples or giving product demonstrations will help increase awareness and engage customers. Not to mention it makes them far more likely to talk about your product to friends, family, and social media.

“What is street team advertising?” you ask. In today’s blog post we breakdown the basics.

The hope with any ad is that it reaches out and engages with consumers. That it catches their attention and makes them seriously consider the product or service that is being advertised. If you want to be sure it does, you can always hire a street team.

A street team is a group of people who are in the streets promoting your product or service. They will speak to people about your product and make them engage with it. They might put on a public performance for your brand. It’s very common for street teams to give out samples or perform demonstrations.

Street teams are very effective at creating excitement and enthusiasm for a product. This makes them great for new product launches. The best way for consumers to learn about your new product is to have someone literally put it in their hands and tell them about it face to face.

This kind of experiential marketing is perfect for getting your product noticed in a very direct way. When you offer an immersive experience, people are much more likely to talk about your product to friends or family. They’re also much more likely to share it on social media. Street teams can help you go viral. Increase your chances of this happening by having your team hand out free swag. Combine traditional swag (t-shirts, frisbees, buttons) with something a little different to make your brand stand out that much more.

You can use street team advertising to sell virtually anything and the options are limitless. Obviously, thought and care need to be taken in the planning process. A street team promoting a new food product would look very different from a street team promoting a new music album.

Still unsure about street teams or how they can work for you? Take a look at some of the example videos below to see them in action.

Taxi cab advertising is always a great choice. Since cabs tend to be found in busy areas, advertising in or on a cab has significant reach. Think about it. Cabs go where the people are, which means your ad only goes where the people are. Not sure which cab ad to go with? Let’s take a look at some of the different options and benefits.

Taxi Top Advertising

The most popular cab advertisement is a taxi top or cab top ad. These are ads that go on top of the roof of the cab. They can be lit, meaning that your ad is seen twenty-four hours a day, seven days a week. Since they are on eye-level, they catch the attention of motorists, commuters, and pedestrians. Another great thing about cab tops is that they are very affordable. They have such a low CPM that they can be figured into virtually any marketing budget.

While we tend to think of static taxi top ads, there can be a lot of variety. It’s possible to to have the ads cut in special shapes or even create a 3D ad. Many taxi tops have gone digital, offering you the opportunity to have a “smart” taxi top ad.

Wraps

Just like with buses, you can also wrap a taxi in your ad. You can wrap the sides to match your top ad, or even wrap the whole cab in your ad. How far you go depends on how much impact you want to have and what your budget will allow.

Trunk Ads

Trunk ads are attached to the trunk of the cab. These are usually static ads that target mainly pedestrians and other motorists.

In Cab Advertising

There are a lot of options for in cab advertising. One more traditional venue is seat back advertising, where your ad is placed on the back of the front seats of the cab, facing the passengers. A more creative approach is is to offer literature on your product or service in the back of the cab. Some companies even offer samples of their product.

The digital revolution is allowing for more ad options, as well. Passengers can now find screens in the back of the cabs, offering ads as interactive games. There are also services like Taxi TV, that serve video ads to passengers as they ride and pay.

Welcome to the fifth entry in our series on bus advertisements. Our first several posts were on bus wrap benefits and options. Our last post went over bus interior ad options. Today, we’ll be taking a look at bus shelter advertising.

Bus shelters are generally placed in urban areas close to shops and on busy streets with high traffic. We’re so used to seeing them that we often forget that they are there for a reason. On the most basic level, bus shelters provide protection from the elements to commuters. They can offer safety and a quick respite to people coming home from work or a long day at the shops.

Due to their location and function, bus shelters are seen daily by a large number of commuters, motorists, and pedestrians. Advertising with bus shelters puts your ad right in their face, literally. Most shelters have lighting, making the ad viewable twenty-four hours a day, seven days a week. Since bus shelters are in the busiest city areas, it’s also easy to target a specific demographic.

The most common shelter option is displaying posters. Posters are sealed within a display case, making sure they’re kept dry and available for viewing no matter the type of weather. Some types of shelters have larger cases, allowing you to display an actual product or artwork inside.

Another option is to wrap the shelter in your ad. Wrapping the whole shelter in your ad is a great way to demand attention and increase reach. Anyone can see your ad from any angle.

Digital bus shelter ads are becoming more commonplace. Instead of a static poster or display, your digital screen can offer video and audio advertisements. Add a camera and a touchscreen to the mix, and now your campaign can include interactive games or augmented reality.